Mans dark past Essay Example | Topics and Well Written Essays - 1000 words

Keeps an eye on dull past - Essay Example This paper investigates this writing by concentrating on three short stories to decide the hugeness of writing in lighting up on the shadowy plane of mankind. Great Men Are Hard To Find In â€Å"Good men are difficult to find† the creator at first depicts a repulsiveness story, yet at long last it turns into a strict story in which there is an assurance of how great and fiendishness are recognized. The story is seen through a grandmothers’ perspective, the lead character in the story. She speaks to the old age who are strict, and is tormented by the cutting edge world, and in this way, difficult to please in any capacity. Each individual around her seems, by all accounts, to be defective as she says that they need regard or in light of the fact that they are worn out on managing her exclusive requirements. Nonetheless, what the grandma doesn't understand is that her old making a decision about ways were additionally defective, for on the off chance that she quit choosin g not to move on and made her fully aware of life real factors she could have spared the entire family from the loner. Hence, the title of the story is the delegate of the grandmother’s affirmation of then changed society, and this is obvious when Red Sam’s spouse states; â€Å"It isn’t a spirit in this green universe of God’s that you can trust†¦ And I don’t forget about no one of that, not anyone, as she is taking a gander at her husband† (O’Connor 370). In this way, the story has more to only a family going for an excursion away from home, for it contains prefigures that insinuate the finish of the story. This is portrayed in the discussions of characters, particularly the grandma and children’s mother whom have been utilized as images of the old and the new to bring out exercises to the mankind (DiYanni, 322). This show how great and wickedness has kept on having a ceaseless fight through the eyes of O’Connor. O ily lake The second short story â€Å"Greasy Lake† is described by assault, passing, liquor and medications which are all qualities held by the awful young men in the story (Walker, 257). The fundamental character who is the creator starts the story by the portrayal and that of his companions as an awful character. This is portrayed in the manner they dress: â€Å"we wore destroyed calfskin coats, slumped around with toothpicks in our mouth, sniffed paste and ether and what someone guaranteed was cocaine† (Walker, 250). In this way, in as much as the storyteller has portrayed the oily lake to be a hazardous spot, it is the place they decided to go through their days and late evenings just to be named as terrible young men (Boyle, 130). Notwithstanding, things being what they are, this lake is by all accounts an image that is utilized to pass on the disintegration of ethics in the general public. This is on the grounds that as the storyteller says, the ebb and flow wate rs of the lake were not equivalent to before, which made the Indians who were the first occupants of the spot name it Wakan regarding the clearness of its waters. Thusly, this difference in waters from the hour of Indians as clear to dim is a certain enough guide to convey the debasement of the flow ethics of the cultural setting. The lake represents the wantonness in ethics, particularly the young culture. This is a delineation of how man can just think once again into his history to infer exercises. This is so in light of the fact that during the time the Native Americans lived there, they dealt with the

Library Cave at Dunhuang - Buddhist Scholarly Cache

Library Cave at Dunhuang - Buddhist Scholarly Cache At the point when the Library Cave, known as Cave 17 from the Mogao Cave Complex at Dunhuang, China, was opened in 1900, an expected 40,000 original copies, parchments, booklets and canvases on silk, hemp and paper were found truly stuffed into it. This fortune trove of works was gathered between the ninth and tenth hundreds of years AD, by Tang and Song administration Buddhist priests who cut the cavern and afterward filled it with antiquated and current original copies on themes going fromâ religion and reasoning, history and science, society melodies and move. Cavern of Manuscripts Cavern 17 is just one of ~500 human-made caverns called the Mogao Ku or Mogao Grottoes, which were dove into a loess bluff roughly 25 kilometers (15 miles) southeast of the town of Dunhuang in Gansu region of northeastern China. Dunhuang has a desert spring (around Crescent Lake) and it was a significant social and strict intersection on the renowned Silk Road. The Mogao Cave complex is one of five cavern sanctuary buildings in the Dunhuang area. These caverns were unearthed and kept up by Buddhist priests until around a thousand years agoâ when they were fixed and covered up until rediscovery in 1900. The strict and philosophical subjects of the original copies remember works for Taoism, Buddhism, Nestorianism, and Judaism (in any event one of the compositions is in Hebrew). A considerable lot of the writings are sacred writings, yet they likewise spread governmental issues, economy, philology, military issues and craftsmanship, written in a few dialects prevailed by Chinese and Tibetan. Dating the Dunhuang Manuscripts From engravings, we realize that the first administrator in the cavern was a Chinese priest called Hongbian, the pioneer of the Buddhist people group at Dunhuang. After his demise in 862, the cavern was blessed as a Buddhist holy place total with a sculpture of Hongbian, and a few original copies after that may have been left as contributions. Researchers additionally recommend that maybe as different caverns were purged and reused, the flood stockpiling may have wound up in Cave 17. Chinese recorded reports regularly have colophons, acquaintances with the data in the original copy that incorporate the date they were composed, or printed proof of that date. The latest of the dated original copies from Cave 17 was written in 1002. Researchers accept the cavern was fixed in the blink of an eye a short time later. Together, the original copies date between the Western Jin administration (AD 265-316) toward the Northern Song line (AD 960-1127) and, if the historical backdrop of the cavern is right, were likely gathered between the ninth and tenth hundreds of years AD. Paper and Ink An ongoing report (Helman-Wazny and Van Schaik) took a gander at the procedures of Tibetan paper-production in proof on a determination of original copies from the Stein Collection in the British Library, compositions gathered from Cave 17 by the Hungarian-British excavator Aurel Stein in the mid twentieth century. The essential kind of paper announced by Helman-Wazny and Van Schaik were cloth papers made out of ramie (Boehmeria sp) and hemp (Cannabis sp), with minor increments of jute (Corchorus sp) andâ paper mulberry ( Broussonetia sp). Six compositions were made completely ofâ Thymelaeaceae (​Daphne or Edgeworthia sp); a few were made principally from paper mulberry. An investigation of inks and paper-production by Richardin and associates was directed on two Chinese original copies in the Pelliot assortments in the National Library of France. These were gathered from Cave 17 in the mid twentieth century by French researcher Paul Pelliot.â Inks utilized in the Chinese original copies incorporate reds made of a blend of hematite and red and yellow ochres; red paint on the wall paintings in other Mogao caverns are made of ochre, cinnabar, manufactured vermilion, red lead and natural red. Dark inks are made basically of carbon, with an expansion of ochre, calcium carbonate, quartz, and kaolinite. Wood distinguished from the papers in the Pelliot assortments incorporate salt cedar (Tamaricaceae). Introductory Discovery and Recent Research Cavern 17 at Mogao was found in 1900 by a Taoist minister named Wang Yuanlu. Aurel Stein visited the collapses 1907-1908, taking an assortment of original copies and works of art on paper, silk, and ramie, just as a couple of divider artworks. French sinologist Paul Pelliot, American Langdon Warner, Russian Sergei Oldenburg and numerous different pioneers and researchers visited Dunhuang and wandered off with different relics, which would now be able to be discovered spread in exhibition halls around the globe. The Dunhuang Academy was set up in China during the 1980s, to gather and safeguard the compositions; the International Dunhuang Project was shaped in 1994 to unite the global researchers to work cooperatively on the distant. Late examinations concerning ecological issues, for example, the impact of encompassing air quality on the original copies and the proceeding with store of sand from the encompassing area into the Mogao caverns have recognized dangers to Library Cave, and the others in the Mogao framework (see Wang). Sources This article is a piece of the About.com manual for the Archeology of Buddhism, Ancient Writing, and the Dictionary of Archeology. Helman-Wazny An, and Van Schaik S. 2013. Observers for Tibetan craftsmanship: uniting paper investigation, palaeography and codicology in the assessment of the soonest Tibetan original copies. Archaeometry 55(4):707-741. Jianjun Q, Ning H, Guangrong D, and Weimin Z. 2001. The job and importance of the Gobi Desert asphalt in controlling sand development on the precipice top close to the Dunhuang Magao Grottoes. Diary of Arid Environments 48(3):357-371. Richardin P, Cuisance F, Buisson N, Asensi-Amoros V, and Lavier C. 2010. AMS radiocarbon dating and logical assessment of high authentic worth original copies: Application to two Chinese compositions from Dunhuang. Diary of Cultural Heritage 11(4):398-403. Shichang M. 1995. Buddhist Cave-Temples and the Cao Family at Mogao Ku, Dunhuang. World Archeology 27(2):303-317. Wang W, Ma X, Ma Y, Mao L, Wu F, Ma X, A L, and Feng H. 2010. Occasional elements of airborne parasites in various caverns of the Mogao Grottoes, Dunhuang, China. Worldwide Biodeterioration Biodegradation 64(6):461-466. Wang W, Ma Y, Ma X, Wu F, Ma X, A L, and Feng H. 2010. Regular varieties of airborne microbes in the Mogao Grottoes, Dunhuang, China. Worldwide Biodeterioration Biodegradation 64(4):309-315.

Global Branding

Global Branding Global Branding Home›Marketing Posts›Global Branding Marketing PostsThe term brand is used to connote a specific approach, symbol or sign that is unique to a particular product or service. In light of this, a brand is an identification tool that is in marketing in a bid to identify a certain product or service in the marketplace.  This helps in the easier recognition of products from companies in a bid to curtail competition. In most cases, branding in the corporate world has been directed to the selection of colors as a brand. For example, the beverage company Coca Cola is widely attributed to its red and white brand colors. This amicably alienates it from competition from other beverage companies since its clients easily are acquainted with their products.According to Randall (2000 p.2) branding is essentially the process whereby business enterprises and companies embark on a path to innovatively shield themselves from competition in the market by incorporating their brand an d consumer insight in their products. For example, coming up with colors and logos that geared towards helping their clientele base to differentiate original and counterfeits and also their competitors’ products and services.In the spirit of globalization, the world has turned itself to a global village thus the business sector has extensively widened to cover global markets. In this regard, the term global branding was fronted.Randall (2000 p.121) further asserts that global branding is the systematic change by corporate market players to ostensibly incorporate themselves to the foreign markets for competition. Global branding, therefore deals with the effective application of the brand symbol to all products across the globe for easier identification by the customers. For example, the Coca Cola Company extensively uses global branding to capture its niche market across the globe. This means that their customers can easily identify their products regardless of their products.Howe ver, international brands should not be confused with global brands. International brands are only recognized in several nations unlike global brands that have penetrated the global market and are universally distributed. This implies that global brands are found in every nation state across the world. In this regard, the positioning of a brand in the global arena is geared towards the realization of broader market base and also maximization of profits. All in all, the global branding is hindered by various factors including language barriers, different import export regulation across nations and also political and economic stability of target market geographies.Global branding (Cato 2001 p.13) is divided into two mega categories to effectively bring out the meaning. They include global societal persuasion branding and global commercial persuasion branding. In global societal persuasion branding the presence of powerful beliefs systems represented by recognizable names is primarily intended to provoke emotional responses thus providing motivational commitment and action. This helps in the construction of brand loyalty.On the other hand, global commercial persuasion branding is a process that is aimed at provoking emotional responses in a bid to realize the motivation to sell products and services for commercial gains.Ways in which Global branding is hampered by language differencesUniversalityGregory and Wiechmann (2002 p.37) argues that language is predominantly the worse barrier for global branding. This is because of the dynamic characteristic of language. In light of this, language as an essential tool for brand marketing serves an integral role in the realization of business goal. For example, although English is a widely used language across almost all demographics, it is a hindrance to global branding since it is not entirely used in all regions. It is for this reason that it derails the success of global marketing.Reduced niche market and profitsGlobal branding as an effective marketing tool is largely hampered by language differences culminating in low turnovers. This implies that lack of understanding of language used in global brands triggers competition from local brands. In light of this, consumers turn to products and services that they effectively comprehend leaving out global products since they are unable to understand the language used thus reducing the profit margins of global brands in the competitive markets.  For example, an American automobile called ‘Nova’ has had troubles with marketing in Mexico because ‘no va’ means ‘doesn’t go’ in Spanish. This explains the ways in which global branding is hampered by language differences. Language differences give amicable room for proliferation of distortion of the intended message. For example, the intended message by the brand is wrongly interpreted by the consumers.CarrierLanguage (Munch 2001 p.150) is used as key determinant of a persons’ way of life, be liefs and traditions. In light of this, the incorporation of language helps in global branding. However, it can also play a significant role in hindering global branding. This implies that the clientele base only associates themselves with a product or service that uses their language. For instance, using the hip-hop music language that is vulgar helps a business meet its goal. In light of this, the language is either instrumental or detrimental to the success of the business company. Language hampers global branding in the event that the language used is decoded differently across the market scoop. For example, a certain English word might be perceived differently by consumers. This implies that the usage of language in global branding should be decisive not to alienate clientele base. In this regard, the language hampers global branding as it segregates the clientele.This means that the clientele base reduces massively as a result of language barrier and differences in meaning. Ho wever, this hindrance serves as a wake-up call for global brand managers to effectively come up with universally acceptable language connotations aimed at not only profit maximization but also consumer numbers increment. Moreover, lack of understanding reduces brand loyalty among the consumers who in response turn to other complimentary products and services. This implies that they turn to other products that are similar in use. For example, consumers turning to other soft drinks at the expense of the multinational Coca Cola Company. The loyalty shift impacts negatively on the company’s turnovers.PortrayalLanguage use in global marketing serves as an analytical tool for the company. This implies that language used by the various companies in the global arena effectively furnish the clientele with vital information about the multinationals. For example, language use segregates consumers across economic lines. Use of language filled with heavy vocabulary alienates consumers. This im plies that consumers assume the selective exposure and retention modes of behavior.In light of this, consumers of products position themselves to the products they easily understand and brands they are confident with in relation to language.Communication technology The rise and rise of information communication technology arguably changed the language platform for the better. This implies that the use of communication technology tools such as social networking sites is leading to not only language inconsistency but also digital divide. For example, global branding has resulted to communication technology tools such as Facebook to advertize their products and in the process acquiring new language that does not conform to the needs of all niche market. In light of this, the incorporation of such language in global branding may be vulnerable to other consumers as a result of digital divide. This implies that not all individuals are aware of such changes. For instance, selling a Nokia h andset with Facebook might not ringer sense to an old adult who neither uses Facebook nor uses handsets in the first place.ConclusionAs stated above, language is a critical ingredient in the design and final approach to branding. In this regard, the concerned parties such as brand managers should effectively realize the impacts both negative and positive on language in the formation of brands. This will amicably help in realizing the multinational’s goals, mission and vision. Moreover, the effective language use will have considerable impacts on the profit margins of the company and also play a significant role in either reducing or increasing their clientele numbers. For example, poor global branding negatively affects a company’s profits.In conclusion, it is only wise for global brand managers to try as much as possible to remain unique and specific in their overall objective of remaining at the top of the competitors. All in all, adherence to national laws by multinationals i s vital for success.

Global Branding

Global Branding Global Branding Home›Marketing Posts›Global Branding Marketing PostsThe term brand is used to connote a specific approach, symbol or sign that is unique to a particular product or service. In light of this, a brand is an identification tool that is in marketing in a bid to identify a certain product or service in the marketplace.  This helps in the easier recognition of products from companies in a bid to curtail competition. In most cases, branding in the corporate world has been directed to the selection of colors as a brand. For example, the beverage company Coca Cola is widely attributed to its red and white brand colors. This amicably alienates it from competition from other beverage companies since its clients easily are acquainted with their products.According to Randall (2000 p.2) branding is essentially the process whereby business enterprises and companies embark on a path to innovatively shield themselves from competition in the market by incorporating their brand an d consumer insight in their products. For example, coming up with colors and logos that geared towards helping their clientele base to differentiate original and counterfeits and also their competitors’ products and services.In the spirit of globalization, the world has turned itself to a global village thus the business sector has extensively widened to cover global markets. In this regard, the term global branding was fronted.Randall (2000 p.121) further asserts that global branding is the systematic change by corporate market players to ostensibly incorporate themselves to the foreign markets for competition. Global branding, therefore deals with the effective application of the brand symbol to all products across the globe for easier identification by the customers. For example, the Coca Cola Company extensively uses global branding to capture its niche market across the globe. This means that their customers can easily identify their products regardless of their products.Howe ver, international brands should not be confused with global brands. International brands are only recognized in several nations unlike global brands that have penetrated the global market and are universally distributed. This implies that global brands are found in every nation state across the world. In this regard, the positioning of a brand in the global arena is geared towards the realization of broader market base and also maximization of profits. All in all, the global branding is hindered by various factors including language barriers, different import export regulation across nations and also political and economic stability of target market geographies.Global branding (Cato 2001 p.13) is divided into two mega categories to effectively bring out the meaning. They include global societal persuasion branding and global commercial persuasion branding. In global societal persuasion branding the presence of powerful beliefs systems represented by recognizable names is primarily intended to provoke emotional responses thus providing motivational commitment and action. This helps in the construction of brand loyalty.On the other hand, global commercial persuasion branding is a process that is aimed at provoking emotional responses in a bid to realize the motivation to sell products and services for commercial gains.Ways in which Global branding is hampered by language differencesUniversalityGregory and Wiechmann (2002 p.37) argues that language is predominantly the worse barrier for global branding. This is because of the dynamic characteristic of language. In light of this, language as an essential tool for brand marketing serves an integral role in the realization of business goal. For example, although English is a widely used language across almost all demographics, it is a hindrance to global branding since it is not entirely used in all regions. It is for this reason that it derails the success of global marketing.Reduced niche market and profitsGlobal branding as an effective marketing tool is largely hampered by language differences culminating in low turnovers. This implies that lack of understanding of language used in global brands triggers competition from local brands. In light of this, consumers turn to products and services that they effectively comprehend leaving out global products since they are unable to understand the language used thus reducing the profit margins of global brands in the competitive markets.  For example, an American automobile called ‘Nova’ has had troubles with marketing in Mexico because ‘no va’ means ‘doesn’t go’ in Spanish. This explains the ways in which global branding is hampered by language differences. Language differences give amicable room for proliferation of distortion of the intended message. For example, the intended message by the brand is wrongly interpreted by the consumers.CarrierLanguage (Munch 2001 p.150) is used as key determinant of a persons’ way of life, be liefs and traditions. In light of this, the incorporation of language helps in global branding. However, it can also play a significant role in hindering global branding. This implies that the clientele base only associates themselves with a product or service that uses their language. For instance, using the hip-hop music language that is vulgar helps a business meet its goal. In light of this, the language is either instrumental or detrimental to the success of the business company. Language hampers global branding in the event that the language used is decoded differently across the market scoop. For example, a certain English word might be perceived differently by consumers. This implies that the usage of language in global branding should be decisive not to alienate clientele base. In this regard, the language hampers global branding as it segregates the clientele.This means that the clientele base reduces massively as a result of language barrier and differences in meaning. Ho wever, this hindrance serves as a wake-up call for global brand managers to effectively come up with universally acceptable language connotations aimed at not only profit maximization but also consumer numbers increment. Moreover, lack of understanding reduces brand loyalty among the consumers who in response turn to other complimentary products and services. This implies that they turn to other products that are similar in use. For example, consumers turning to other soft drinks at the expense of the multinational Coca Cola Company. The loyalty shift impacts negatively on the company’s turnovers.PortrayalLanguage use in global marketing serves as an analytical tool for the company. This implies that language used by the various companies in the global arena effectively furnish the clientele with vital information about the multinationals. For example, language use segregates consumers across economic lines. Use of language filled with heavy vocabulary alienates consumers. This im plies that consumers assume the selective exposure and retention modes of behavior.In light of this, consumers of products position themselves to the products they easily understand and brands they are confident with in relation to language.Communication technology The rise and rise of information communication technology arguably changed the language platform for the better. This implies that the use of communication technology tools such as social networking sites is leading to not only language inconsistency but also digital divide. For example, global branding has resulted to communication technology tools such as Facebook to advertize their products and in the process acquiring new language that does not conform to the needs of all niche market. In light of this, the incorporation of such language in global branding may be vulnerable to other consumers as a result of digital divide. This implies that not all individuals are aware of such changes. For instance, selling a Nokia h andset with Facebook might not ringer sense to an old adult who neither uses Facebook nor uses handsets in the first place.ConclusionAs stated above, language is a critical ingredient in the design and final approach to branding. In this regard, the concerned parties such as brand managers should effectively realize the impacts both negative and positive on language in the formation of brands. This will amicably help in realizing the multinational’s goals, mission and vision. Moreover, the effective language use will have considerable impacts on the profit margins of the company and also play a significant role in either reducing or increasing their clientele numbers. For example, poor global branding negatively affects a company’s profits.In conclusion, it is only wise for global brand managers to try as much as possible to remain unique and specific in their overall objective of remaining at the top of the competitors. All in all, adherence to national laws by multinationals i s vital for success.

How Revenge Lead To Tragedy Essay - 1459 Words

How Revenge Lead to Tragedy Revenge played a major part in Shakespeare’s Hamlet. In the play, the main character Hamlet has to decide whether or not to avenge his father’s death by killing his uncle Claudius. Hamlet’s indecisiveness caused many to lose their lives. Hamlet had the opportunity to kill Claudius, but did not take it. â€Å"The uncertainty about the nature of the old King s death also confuses the matter. Hamlet feels unable to take revenge unless he is absolutely sure of Claudius guilt† (Themes). If Hamlet had taken the opportunity and killed him, the entire story might have played out very differently. Hamlet’s desire for revenge led to the tragedy of the kingdom. In the beginning of the play, Hamlet met a ghost that closely†¦show more content†¦Hamlet experienced great pain due to his father s death, and his mother appeared unimpeached. Hamlet’s certainty about Claudius’ murder of his father became his undoing. His anger, already kindled by his mother’s marriage, now exploded. Hamlet became certain that he wanted to go through with his plan for revenge. Claudius never had thoughts of taking revenge on Hamlet until he realized that he had become aware of his guilt in the murder of his own brother. Claudius’ emotions are feelings of revenge because of his desire to possess what the King had; what he thought he deserved. He wanted the throne and the queen, so he killed him to get those things. Hamlet wanted to make Claudius aware that he knew what he had done, so he held a play. In an effort to cover his guilt following the performance, Claudius knew that he would have to take revenge on Hamlet by killing him. He knew that if he killed Hamlet everyone would get very angry because of their love for him. So instead, he sent Hamlet to England to die there. Claudius’ plan did not work because Hamlet, on the ship to England, found out about it. Claudius devised a new plan; which involved the deception of Laertes. He told Laertes that Hamlet had killed his father Polonius. This revelation now gives Laertes a reason to take reve nge upon Hamlet. Claudius says, â€Å"Not that I think you did not love your father, But that I knowShow MoreRelated Revenge and Vengeance in Shakespeares Hamlet - Why Revenge?1054 Words   |  5 PagesRevenge in Hamlet        Ã‚  Ã‚   In Elizabethan times, a type of play known as a revenge tragedy became popular. These plays revolved around, ... the revenge of a father for a son or vice versa, the revenge being directed by the ghost of the murdered man... (Harmon and Holman #6). Other characteristics include real or pretend insanity, philosophic soliloquies, hesitation on the part of the protagonist, conspiracy, and the use of horror. 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In William Shakespeare’s tragedy â€Å"Hamlet,† Fortinbras, Hamlet, and Laertes’s each show how their desire for revenge unavoidably leads to tragedy. The loss of their loved ones caused these characters in Hamlet to take action. Young Fortinbras has built an army to get back the lands his father lost to King Hamlet andRead More The Tragic Hero of Hamlet Essay1049 Words   |  5 PagesThe Tragic Hero of Hamlet    Shakespeares play, Hamlet illustrates the tragedy of a young princes pursuit to obtain revenge for a corrupt act, the murder of his father.  Ã‚   As the exposition unfolds, we find Prince Hamlet struggling with internal conflict over who and what was behind his fathers death.   His struggle continues as he awaits the mystic appearance of a ghost who is reported to resemble his father.   Suddenly it appears, proclaiming, Pity me not, but lend thy serious hearing / ToRead MoreAbstract: Hamlet of William Shakespeare Tragedy Revenge2100 Words   |  9 Pagesdescribed as a tragedy of revenge, through psychological origins of revenge, the styles of revenge during that period and the structure of Elizabethan revenge tragedies. This article, Shakespeare and Psychoanalysis: Tragic Alternatives: Eros and Superego Revenge in Hamlet., written by Joanna Montgomery Byes focuses on the psychological origins of revenge and in what part does the socialized and/or individual superego play in creating the revenge tragedy in Hamlet. It reminds us that revenge is a mechanismRead MoreThe Complexity Of Vessity Insanity In William Shakespeares Hamlet1016 Words   |  5 Pagesgreat playwrights; one of them was William Shakespeare, who wrote different genres of play, such as comedy, tragedy, and histories. One of his famous tragedies play is Hamlet, which based on Prince Hamlet’s revengeful plan against his uncle, King Claudius. However, some critics question Hamlet’s insanity and they believe Hamlet is actually pretending to be insane. The purpose of this essay is to examine the extent to which the character, Hamlet, is insane. Despite different critics’ opinions regardingRead MoreLiterature Is the Qu estion Minus the Answer Essays613 Words   |  3 Pagesobservation, write an essay in which you analyze a central question the work raises and the extent to which it offers any answers. Explain how the author’s treatment of this question affects your understanding of the work as a whole. Literature, as any other kind of art, is abstract and gives the readers the possibility of applying different meanings and therefore learning new morals. The critic Roland Barthes has wisely said that â€Å"Literature is the question minus the answer.† The tragedy Hamlet by WilliamRead MoreThe Superego and Hamlet Essays1435 Words   |  6 PagesIn the article, Shakespeare and Psychoanalysis: Tragic Alternatives: Eros and Superego Revenge in Hamlet, the author, Joanna Montgomery Byles, focuses on the psychological origins of revenge in Hamlet. Also the concept of the superego, both individual and cultural are brought up; and the importance of understanding the dynamics of aggressive destruction in Shakespeare’s tragedies involving revenge. The Freudian superego is usually thought of as heir to the Oedipus complex. In Hamlet himself, hateRead MoreCause and Effect Hamlet Essay902 Words   |  4 PagesCause and Effect Hamlet Essay William Shakespeare, arguably the greatest language in the English language and England’s national poet, has written numerous histories, tragedies, comedies and poems. Throughout his plays, his use of dramatic irony, immaculate word choice and wording, and his vast imagination has made him a successful playwright even in his time. Shakespeare’s scripts for his theatrical company, needed to pertain to the needs and fascinations of the Elizabethan audience. It is safeRead MoreHamlet s Sanity Is A Subject Of Much Debate1632 Words   |  7 PagesGreenblatt states in his observations about Hamlet in his essay â€Å"Hamlet†: â€Å"Is Hamlet’s madness feigned or true, a strategy masquerading as reality or a reality masquerading as a strategy?† (1181). While Greenblatt lays out two possible courses, could there be a third option in this scenario? â€Å"†¦ Hamlet cleverly uses madness as a cover under which he will determine the truth of the Ghostâ⠂¬â„¢s story before accepting the self-damning course of revenge† (Evans, 6). While Evans’ explanation can be seen as an

Child Abuse And Its Effects On Children - 1708 Words

The United States has one of the worst records among industrialized nations- losing an average between four and seven children every day to child abuse and neglect (childhelp.org). Child abuse is a problem that can prevented with treatment programs and education for schools where teachers and administration can learn how to detect abuse. They may not be able to tell if a child is being physically, emotionally, sexually abused, or neglected but can be instrumental in alerting authorities if they suspect mistreatment. Child abuse and neglect is commonly passed down through generations; therefore the government must fund and mandate education to prevent further reprise. After extensive research, I discovered that abused children are more likely to repeat the cycle as adults; unconsciously repeating what they experienced as children (Jeanne Segal Ph.D.). Child abuse needs to be identified early because there is a better chance of recovery for the child. It is important for others to learn the warning signs of abuse and neglect because then the child and abuser receive the necessary services. Studies also indicate that about one-third of people who were abused during their childhood will become abusers as an adult (Daniel Goleman). By stopping child abuse in the early stages, it can completely end the cycle and lower the chance of children growing up to be abusers, themselves. From this research I found that it would be most beneficial to provide schools with education in orderShow MoreRelatedThe Effects Of Child Abuse On Children935 Words   |  4 PagesChild abuse has been an issue in America since the beginning of time, but lately there has gradually been an increase in reported incidents of abuse. There are several types of child abuse that are present in today’s society. The different types of abuse include physical, emotional and sexual abuse. Of the different maltreatment types, four-fifths (78.3%) of unique victims were neglected, 17.6 percent were physically abused, 9.2 percent were sexually abused, 8.1 percent were psychologically maltreatedRead MoreChild Abuse And Its Effects On Children Essay1489 Words   |  6 Pagesindividuals corrected. However, there are cases that have not been solved or not stopped by the law. Child abuse is common. Child abuse can be caused by a variety of reasons. Scientist have been studying and they have some ideas on what prompt people to harm children (Ian Hacking). They are trying to end child abuse, but there is so much they can do. Many children abuse incidents are not reported. Child abuse may have many causes as in way the abuser does it. One specific factor is the background of theRead MoreChild Abuse And Its Effects On Children913 Words   |  4 Pagesseveral types of abuse, there’s physical, emotional, verbal and several others abuses. But the abuse I would like to focus on is child abuse. Domestic violence towards children is important because there is a way to prevent it from happening. Typical parents and caregivers do not intend to abuse their children. Abuse is mainly directed toward the behaviors that are given off towards one another. Author David Gil defines child abuse as an occurrence where a caretaker injures a child, not by accidentRead MoreChild Abuse Is An Effect On Children1657 Words   |  7 PagesIn 2010 according to the census bureau there were 74,1 00,000 U.S children between the ages of 0-17 being abused and 3.3 million referrals. This effected on average 1-10 U.S families and children, there were more than 32,200,000 U.S families with children under the age of 18 according to the 2010 census bureau. From the 3.3 million hotline calls in 2010 there were less than 475,000 sustained cases (2010 NCANDS: 436,321 sustained +24,976 indicated = 461,297 total) resulting in about 15% of hotlineRead MoreChild Abuse And Its Effects On Children1317 Words   |  6 PagesChild abuse has long been an ongoing social problem; this abuse has been one of the repeatedly difficult accusations to prove in our criminal justice system. Child abuse causes many years of suffering for victims. Children abused suffer from chemical imbalances, behavioral issues and are at high risk for becoming abusers or being abused in adult relationships. This cycle of learned behavior and suffering will be a hopeless reoccurring problem unless the criminal justice s ystem and protocols for abusersRead MoreChild Abuse And Its Effects On Children1488 Words   |  6 Pages â€Æ' In addressing child abuse we are confronted with a series of problems. On the one hand, there is a lack of the true extent of the phenomenon because no data are available and that the issue, often refers to the most intimate spaces of family life. Furthermore, cultural and historical traditions affect the way each society faces this problem. Finally, there are varying opinions as to its definition and classification, as well as the consequences of child abuse may have and its subsequent therapeuticRead MoreChild Abuse And Its Effects On Children1263 Words   |  6 Pages Child Abuse Child abuse is any behavior which, by action or omission, produces physical or psychological damage to a person less than 18 years, affecting the development of his personality. In homes, it is believed that the most effective way to educate children is using the abuse. This form of punishment it used as an instrument of correction and moral training strategy as it is the first and most persistent justification of damage and maltreated mothers parents inflict on their children. SocietyRead MoreChild Abuse And Its Effects On Children1160 Words   |  5 PagesMost parents and other caregivers do not intend to hurt their children, but abuse is defined by the effect on the child, not the motivation of the parents or caregiver. Tens of thousands of children each year are traumatized by physical, sexual, and emotional abusers or by caregivers who neglect them, making child abuse as common as it is shocking. Most of us can’t imagine what would make an adult use violence against a child, and the worse the behavior is, the more unimaginable it seems. ButRead MoreChild Abuse And Its Effects On Children1227 Words   |  5 Pagesreports of child abuse are made involving more than 6 million children. The United States has one of the worst records of child abuse losing 4-7 children a day to the abuse. Abuse is when any behavior or action that is used to scare, harm, threaten, control or intimidate another person. Child abuse is a behavior outside the norms of conduct and entails substantial risk of causing physical or emotional harm. There are four main types of child abuse; physical abuse, sexual abuse, emotional abuse, andRead MoreChild Abuse And Its Effects On Children1132 Words   |  5 PagesIntroduction Child abuse takes many different forms. Including physical, sexual, emotional, or neglect of a children by parents, guardians, or others responsible for a child s welfare. Regardless of the type of abuse, the child’s devolvement is greatly impacted. The child’s risk for emotional, behavioral, academic, social, and physical problems in life increase. According to the Child Maltreatment Report by the Children’s Bureau (1999) the most common form of child abuse in the United States is

The Rise and Spread of Islam - 1129 Words

The Rise and Spread of Islam The world you once knew is falling to ashes and food is become such a scarcity that people are fighting over a few pieces of bread. The political class is too busy fighting among themselves to care for anyone else. Children are roaming the streets and begging for work to feed their dying, hungry stomachs. This is not a scene from a horror movie, but rather the reality of the beginning of post classical era. In these times of hardship the people turned to a higher power, which resulted in a religious boom. The main religion during the post classical era that had the greatest impact on people was Islam due to Muhammad, trade routes, the Black Plague, conquests and Islamic culture. The prophet Muhammad had a†¦show more content†¦The perspective on the plague that the Islamic people had led to more respect for the religion as well as many more followers. Along with the plague, the various conquests also played an important role in the spread of Islam. Some regions that were conquered by the Arabic Empire were: Sub-Saharan Africa, Central Asia, India, and parts of South-East Asia. These conquests led the Arabic Empire to control these regions and led to the spread of Islam. For instance, they enforced a tax on Christians and Jews, which resulted in many converts to Islam to avoid this tax. However, the people who kept belief in other religions other than Christian, Jewish, or Islamic, they were given an option to convert to Islam or sentenced to death which led to more converts of Islamic belief as well. Furthermore, this influence and many people converting led to a chain reaction in which more people were converting. Similarly, according to the article, â€Å"The Spread of Islam,† Islam was able to spread in Central Asia due to â€Å"force and persuasion.† Even though in many nations the religion of Islam was forced, i t was a beneficial factor for the spreading of that religion rather than a negative one. For instance, in â€Å"The Spread of Islam,† they mention how Islam became appealing to many people due to the fact that the conquering of other nations displayed victory and power forShow MoreRelatedRise and Spread of Islam1890 Words   |  8 PagesThe religion of Islam has risen up and spread throughout the world to become one of the world’s three largest religions. Islam originated in the desert of present day Saudi Arabia amongst the Arabs. The Arabs were a Semitic-speaking people. They were also a polytheistic society that worshipped an enormous number of gods and goddesses. There was almost one for every day of the year. The entire way of life that the Arabs knew was about to change with the birth of the prophet Muhammad. This manRead MoreThe First Global Civilization : The Rise And Spread Of Islam1539 Words   |  7 PagesCivilization: The Rise and Spread of Islam Introduction Muslims believed in Allah. This was their God. They only believed in Allah. Muslim’s biggest rivals were Christians. In the seventh century, Muhammed controlled several empires, including Persia, Greece, and Egypt. These empires took him decades to acquire, however. Empires were beginning to spread to places like: -Africa, Asia and Southern Europe. -Central Asia, Western Asia and Southern Asia. -They also spread to some trade routesRead MoreThe Rise Of Islam, And Its Subsequent Diffusion Across Eurasia1307 Words   |  6 PagesIslam is thought to be the religion of the people, whatever race or background they might be (Haghnavaz, 2013). The rise of Islam began circa 613CE, when the Islamic prophet Muhammad, began to spread the word of the revelations God (Allah) gave to him. From the cities of Makkah in the Arabian desert, the message of Islam spread with great speed. Within half a century since the Prophet Muhammad’s death, the message of Islam had risen in 3 continents (Haghnavaz, 2013). The aim of this essay is to discoverRead MoreIslam Spread Over A Large Portion Of Africa898 Words   |  4 PagesIslam spread over a large portion of Africa through trade with Arabs and the people in the interior of Africa, the Sufi brotherhoods that helped to solidify the beliefs in people, and Arab settlers in Africa. In combination with those, the vast trade networks in Africa and the Indian Ocean, the rise of states in West Africa, urbanization of towns, and the Islamic revivalist movement all helped to spread the religion and ideologies of Islam through Africa. The origins of Islam in Africa did stem fromRead MoreThe Rise of Christianity vs. the Rise of Islam740 Words   |  3 PagesThe Rise of Christianity vs. the Rise of Islam The rise of Christianity and Islam happened during a turbulent time in history, when major civilizations like the Roman Empire and the Persian Empire were in decline due to political infighting, disease, and outside barbarians constantly applying pressure. Christianity was adopted in the heart of the Roman Empire, as a way to continue the influence of Rome, while not being able to control all of Europe militarily. (Rise of Christianity, 2012) ThereforeRead MoreThe Rise Of Islam By Matthew Gordon954 Words   |  4 PagesGordon’s book, â€Å"The Rise of Islam†. Throughout the course of history, many religions have had a profound effect on western civilization. During the early 5th century a religion arose that had an extremely important impact on western civilization. The Arabic prophet Muhammad founded the religion known today as Islam. Violence, diplomacy, Arabic tradition, and public law played a vital role in the rise and conquest of Islam. These four key elements t hat fostered the rise of Islam helped establish oneRead More Anti-semitism Essay1015 Words   |  5 Pagesand persecuted Jews. nbsp;nbsp;nbsp;nbsp;nbsp;First, the Muslim’s basis for anti-Judaism rests primarily on religious beliefs. Islam teaches that Allah, the Muslim god, requires that a good Muslim pray a ritual prayer five times per day, give a token of their income to charity, and if possible a pilgrimage to Mecca, their Holy City (â€Å"The Rise and Spread of Islam†¦Ã¢â‚¬ ). â€Å"Muhammad himself was hostile to the Jews† (Rivkin 25) because he believed Allah to be the one true God and saw the Jewish DoctrineRead MoreIslam Dbq Essay930 Words   |  4 Pages(Class) - (period) March 19, 2013 Why Did Islam Spread So Quickly? Islam originated in present day Saudi Arabia where the prophet, Muhammad, had been born. Islam would later be able to spread quickly through trade, the appealing nature of the Islamic faith, and military campaigns. In the â€Å"Arabian Peninsula Trade Routes† (Doc. A) it shows how Mecca was very busy with all kinds of trade. Since Mecca is where Islam would start in the upcoming years, traders wouldRead MoreThe Spread Of Christianity And Western Europe1637 Words   |  7 PagesThe spread of Christianity in Western Europe was both similar and different to the spread of Islam. The rise of Islam starts with the Prophet Muhammad, believed by Muslims (followers of Islam) to be the last in a line of prophets that includes Moses and Jesus. Because Muhammad was the chosen one to be the messenger of the word of God, Muslims from all around the world work to follow the example he set. For Muslims after the Qur an (their bible), the sayings and teachings of Muhammad and the descriptionsRead MoreIslam : A Unique Religion1208 Words   |  5 PagesIslam is a unique religion that was founded by a prophet named Muhammad in the 7th century. The religion came at a time when various religion s such as Judaism, Christians and other polytheistic religions dominated. The previous religions managed to coexist and even share common grounds such as the Ka’aba. Both Islam and Christian religions were based off of tradition and customs from the tribe’s fathers before them. Their religious customs ran rapid throughout the Mediterranean and especially in

Sustainable Management and Marketing for Economic - myassignmenthelp

Question: Discuss about theSustainable Management and Marketing for Planet Economic. Answer: Introduction CSL is a global company that helps in the delivery of biotherapies which are innovative in nature. The biotherapies of CSL are life-saving and enable people to combat with medical conditions which are life-threatening and help them live a meaningful life. The employee base of CSL is from different countries across the globe like Australia, United Kingdom, Germany and Switzerland. The organisation has the presence in 30 countries and has more than 17,000 employees and organisation structure is flexible. The organisation has completed 100 years of excellent service delivery by focusing on research and innovation in products as well as business processes (Csl.com.au 2017). The Research and Development of CSL in Australia focus on developing new products with therapeutic effects and on the improvement of the existing products.CSL developed technology to provide plasma and plasma-derived products to many companies in Australia and across the globe. The organisation is headquartered in Mel bourne, Australia. An organisation should focus on the Triple Bottom Line of People, Profit and Planet Economic, environmental and social are the three pillars of sustainability (Brundiers and Wiek 2013). CSL adopts a holistic approach towards sustainability by focusing on all its stakeholders. The major competitors of CSL are Life Therapeutics, Peptech and Pharmasynth (Csl.com.au 2017). Figure: Organisational division of CSL (Source: Csl.com.au 2017) Discussion Planning Vision, Mission and Values of CSL Mission statement The mission statement of CSL is to provide best services and therapies. CSL does extensive research to support the services in replicating the commitment to the users who use these products. Vision CSL focuses on quality, affordability and safety of medicines and while doing so, the organisation focuses to reduce the harmful impacts on the environment as a sustainability measure. A culture of mutual trust and respect is fostered among employees of CSL and employees are treated fairly. Values CSL delivers patients focus services to meet the promises of the patents. CSL always strives to be committed towards the patients. Innovation is another value to provide solutions to the patients. Integrity in the workplace is the unique perspective in CSL that facilitate the collaboration that makes them stronger. The superior performance of the CSL helps to achieve the results that make them proud. Goal setting Practices and Major Plans of CSL Plans of CSL are strategic, tactical and operational. Plans of CSL are strategic, tactical and operational. Fair competition is in the marketplace and competitive pricing strategies can be adopted by an organisation to ensure marketing efforts are aligned with sustainability (Armstrong et al. 2015) Practices which are misleading for customers and corrupt practices should be avoided in marketing activities(Borland and Lindgreen 2013).CSL adopts similar approaches in strategic planning. Training related to local laws and regulations is provided to employees in a robust manner, internal policies and procedures like CSLs CRBP, Anti - Bribery and Anti - Corruption and Securities Dealing ensure fair competition at a marketplace. Pricing CSL ensures to price the medicines competitively and fairly so that patients are benefitted. CSL publishes annual corporate responsibility reports that provide information about the public policy of the organisation.CSL also focuses on the responsible marketing of medicines. Approach to planning in CSL is innovative. The human resource strategy of CSL is also in alignment with its sustainability efforts. The R D division of CSL which focuses on future research and innovation is the core of sustainability. How Sustainability is incorporated into Key decisions of CSL Environment Epstein and Buhovac (2014), an organisation should the corporate social, environmental, and economic impacts of an organisation can contribute towards sustainability. In CSL, the environmental concerns are reflected in operational activities. The process of manufacturing, transportation and packaging of medicines leads to generation of waste and greenhouse gas which are reduced by CSL Engagement of Stakeholders The sustainability efforts of CSL is clearly reflected in the process by which CSL engages its stakeholders like plasma donors, patients, research partners, employees, customers, suppliers, license partners, health partners, media, shareholders and consumers. A biennial survey is used by which employees of CSL are allowed to express their opinions, perception studies are undertaken by different health professionals of CSL, customer surveys, meetings and visit to the major suppliers are conducted by CSL. Roadshows and forums are conducted by CSL to engage stakeholders. Quality In CSL, the safety of plasma donors is ensured and products undergo critical surveillance by the safety and quality team. A product lifecycle approach is adopted in CSL to establish systems of quality and the culture and systems of quality are maintained by the people or employees of CSL. The high-quality products in CSL are developed with the help of support from R D team. Health and safety CSL organizes meditation sessions and lectures on topics related to health and sporting events and teams are sponsored by CSL. The system for health and safety management in CSL is in alignment with the standards of occupational safety and health which are recognized at a local and global level like Australian standard, AS / NZS 4801: 2001 and British Standard, OHSAS 18001: 2007. A sustainable and safe culture is practised in the manufacturing sites and at a workplace. Accounting Practices in CSL and Support for communities According to Bebbington, Unerman and O'Dwyer (2014), accounting practices of an organisation should contribute towards sustainability. CSL creates value for stakeholders by creating long-term value for them which is revealed in their accounting practices.CSL supports communities across the globe by access to medicines, promoting excellence in science and conducts disaster relief CSL supports patients by improving access to medicines and improves quality of life, supports bio-medical communities by fostering medical research and also supports local communities in time of emergency Human Resources Management of CSL HR related competitive Strategy of CSL The human resource management strategy in CSL focuses on creating a positive work culture. The balance between work and life is encouraged in CSL and the organisation focuses on integrating safety, collaboration, diversity, health and well-being in the work culture. The organisation ensures that the employees are trained well to serve the patients. The skilled employees of CSL contribute towards high organisational performance. HR finds right people In this era of globalization, effective strategies should be built to recruit and retain a talented workforce (Crane and Matten 2016).CSL finds right people by its recruitment and selection process of a talented pool of manager, research partners and employees from different countries. HR finds the right employees for the organisation as they use external recruitment policies. External recruitment policies help the organisation to recruit the employees from external sources like job portals, social media and campus recruitment. It helps to recruit skilled and experienced employees. Development of Effective Workforce in CSL Clear performance and goals In CSL, the team leaders convey the organisational goals and objectives to the employees and employees should do accordingly. Clear performance is needed within a team with effective communication that goes parallel. As stated by Northouse (2015), aligning responsibilities within a team can develop the workforce. Learning and Development Learning and Development are promoted in CSL among employees of all levels and this ensures that employees of CSL can focus on individual career goals while contributing substantially to the performance of CSL. Career opportunity is an additional feature for the employees. Reward and Recognition Performance measures included in the annual work plan of all employees of CSL help in the performance reviews of the employees of the organisation. Performance-related remuneration increases with seniority, the values of jobs are evaluated through a system of job evaluation and rewards are provided to employees for their exceptional work performance and the loyalty of employees of CSL are recognized by the managers of the organisation. Maintenance of Effective workforce Talent management process in CSL According to Armstrong and Taylor (2014), the employees of an organisation can get the opportunity to develop cultural, leadership and business skills through an international assignment. CSL follows similar approaches in human resource management. The training and developmental needs of employees of CSL are identified through structured discussions and this developmental planning helps in retention and development of the staffs of CSL. Effective culture and communication In the workplace, diversity is important and maintaining suitable work culture smoothes the workplace communication. CSL uses the horizontal structure and communication flows maintain the workplace culture. High potential employees are acknowledged in a global forum and an annual global talent review process is organized by leaders of CSL. The employees of CSL get the opportunity to develop cultural, leadership and business skills through an international assignment. Sustainable Practices in HRM Anti-discrimination In a workplace, it is needed to ensure that no discrimination should be entertained. HR of CSL is strictly doing the anti-discrimination regulation and they give similar preference to all the employees irrespective of race, age, sex and ethnic background. Diversity Management Diversity in forms of age, gender, sexual orientation, culture and ethnicity should be fostered by the work-culture of an organisation (Beardwell and Thompson 2014). Sustainability practices of an organisation can create brand value for it (Golicic and Smith 2013).CSL follows similar strategies for diversity management. The annual reports of the organisation contain reports of progress towards diversity management Objectives to manage diversity are set and the business process of the organisation helps in the integration of a diverse workforce. Leadership Effectiveness of Leadership The leadership practices of an organisation contribute towards organisational growth and high performance (Northouse 2015).The leaders of CSL have set the CSL Code of Responsible Business Practice which is the code of conduct to manage the human resource in the organisation. The policies, programs and practices in CSL are implemented by the executive management team of manufacturing sites and business units of CSL. The health and safety at the workplace are ensured by the business unit leaders and site leaders of CSL. The manufacturing sites of CSL have dedicated Health, Safety Environment (HSE) managers. The business units of CSL have promotional review committees who ensure that information to public are provided in compliance with laws and are supported by facts Analyse leadership styles Leadership is a combination of art and science power (Nahavandi 2016).The leadership style in CSL is democratic and transformational leadership, emotional intelligence and flexibility are traits demonstrated by leaders of CSL and power tactics used are the reward, legitimate and expert. CSL is global organisation and CEO of CSL is Paul Perreault believes in effective communication. The leaders of the CSL need to possess outstanding communication and CSL provides training to learn the skills. The effectiveness of leadership is related to the motivation that the employees enjoy (Golicic and Smith 2013). However, team leadership within CSL facilities the team building that can bring out the organisational vision. Leadership characteristics and traits In CSL, leadership plays an important role in providing the enthusiasm to the employees. In CSL, most of the leaders follow the democratic and the leaders take the decisions of the employees before taking any decisions. Moreover, the leaders provide dominance in team to bring out the effective target. Leaders in CSL have conscientiousness in doing any work or taking any decisions. As opined by Nahavandi (2016), leaders in CSL have social boldness as the leaders use the strategies in supplying or researching the products that will benefit the environment. The leaders have compulsiveness and they are tough-minded. Sustainability in CSLs Leadership CSL operates in compliance with the laws of the countries of operation. The global compliance structure, Code of Responsible Business Practice (CRBP) and risk management system in CSL are monitored by the Board and Global Compliance Committee (GCC), Global Risk Leadership Team andRisk Management Committee (Csl.com.au 2017). In CSL, the leaders follow the sustainability leadership principles; leaders can understand the interconnection systems within the group with the related factors like processes and objects. Leaders within the CSL think globally and their thinking process goes towards the future. Most importantly, Gordon Naylor, President, Seqirus believes in protecting the nature with the people. Therefore, the actions were taken by CSL always protect the environments, nature and animals as well as the economy. Controlling the value chain and technology Conducting operation management Operations in CSL are an integrated value chain activity and R D teams are located in Japan, USA, Australia, Germany and Switzerland. The strategic partnerships with these countries and with academic institutions help in innovative research in plasma therapeutics, recombinant biotechnology and vaccines. It is ensured that safety and quality are maintained during the manufacturing and packaging of medicines. Clinical trials ensure proper testing of the medicines of CSL. The operational actives are supported by robust technology which supports research at the early stage in CSL. Managing supply chain According to Golicic and Smith (2013), creation the supply chain management of an organisation can contribute substantially towards sustainability. However, supply chain in biotechnology is not easy as it is related to keep the products stored in cool and dark places with comfortable temperature (Porter and Heppelmann 2014). The refrigeration process is important in the supply chain. CSL uses bio partners in supplying the products. Mostly, CSL uses intermodal transport system and it helps to deal with process, procurement and relations to the supply vehicles. Intermodal transport supply helps to use multiple modes of transport. An empty truck moves to the shipper with a container and then shipper loads the container with products with refrigeration. Then, the truck moves to another shipper. The supply chain is global and integrated into CSL with partners across the globe. Inbound and outbound logistics processes of CSL help in the delivery of life-saving machines at the right time. Technology Implementation The core capabilities and products of CSL are speciality products, breakthrough medicines, vaccines and IP, immunoglobulin and haemophilia. The value chain activities and R D help in the development of these core capabilities. The controlling of value chain and technology can help in the Life Cycle Management which ensures continuous improvement of products and the market development focuses on the development of new markets. Technology and a robust R D helps in the development of new products in an organisation(Porter and Heppelmann 2014).CSL develops products to treat diseases of patients that are life-threatening. CSL engages into partnership with innovative product candidates and technologies. Sustainability incorporates the management practices The marketing activities of an organisation should contribute substantially to sustainability (Golicic and Smith 2013).The product launches in CSL are benefitted by the experience of the organisation related to commercialization in the niche market. R D governance and decision-making process of CSL helps in the attainment of strategic objectives. The Board of CSL, The Pharma Plan Committee (PPC) and the Strategic Leadership Group (SLG) governs the strategic decisions, allocation of resources, Portfolio decisions and prioritization. The R D projects of CSL are reviewed, monitored and guided by the cross-functional committees which have representatives from CSL sites (csl.com.au 2017). Conclusion It can be concluded that CSL already focuses on sustainability, has a robust value chain and good human resource strategy for its employees who are core resources of the organisation. However, it can be recommended that future strategies adopted by CSL should focus on the development of new markets for the current product line. CSL has manufacturing facilities in developed countries but the organisation should consider expanding its market in Asian countries and in the Middle East and Russia. The Asian countries are rapidly developing and have the immense opportunity for Research and Development. CSL should also focus on innovation and extend its product line and add more products to increase product width. This research and innovation will help to cure more life-threatening diseases. CSL should hire workforce and build a distribution strategy in these countries.In the human resource strategy of CSL, it is noticed during previous analysis that pays structure and rewards are often hig her for senior employees. CSL should focus on reducing pay gaps between juniors and seniors, pay should be strictly based on merit and performance. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Bebbington, J., Unerman, J. and O'Dwyer, B. eds., 2014.Sustainability accounting and accountability. Routledge. Borland, H. and Lindgreen, A., 2013. Sustainability, epistemology, ecocentric business, and marketing strategy: Ideology, reality, and vision.Journal of Business Ethics,117(1), pp.173-187. Brundiers, K. and Wiek, A., 2013. Do we teach what we preach? An international comparison of problem-and project-based learning courses in sustainability.Sustainability,5(4), pp.1725-1746. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press Csl.com.au. 2017.CSL. Available at: https://www.csl.com.au [Accessed on 16 Oct. 2017].. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers... Golicic, S.L. and Smith, C.D., 2013. A meta?analysis of environmentally sustainable supply chain management practices and firm performance.Journal of supply chain management,49(2), pp.78-95 Gupta, S. and Kumar, V., 2013. Sustainability as corporate culture of a brand for superior performance.Journal of World Business,48(3), pp.311-320. McDonagh, P. and Prothero, A., 2014. Sustainability marketing research: Past, present and future.Journal of Marketing Management,30(11-12), pp.1186-1219. Nahavandi, A., 2016.The Art and Science of Leadership -Global Edition. Pearson Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88.

There are many types of cults in the world, cults Essay Example For Students

There are many types of cults in the world, cults Essay areeverywhere but you just do not see them. Every person in the worldhas been in contact with them in one way or another in many cases youcannot see them. The closest cult we know of is on Rice Lake calledthe Moonies led by Reverend Myung, where I have currently visited. Cults can be involved in churches and even are earliest religions arecalled cults. Cults are not the strongest groups sects are thestrongest group. When you join a sect you cannot get out of them but acult you can leave without having any problem or commitment. Sectswill not let you out because many times its illegal and they areafraid that you will say something to the public. Cults sometimes areillegal to. We will write a custom essay on There are many types of cults in the world, cults specifically for you for only $16.38 $13.9/page Order now Religious cults are in every town and village there is nodefinition of a cult that is accepted by sociologists and psychologistor religion many types of activities will take cult like structures,an example would be any popular trend like physical exercise this iscalled the physical fitness cult. Famous athletes are a big figurewhen it comes to cults, many times Movie stars, professional athleteswill endorse a product and a trend will start, making it turn into acult. Also people who generate beliefs of something like flyingsaucer, aliens or any unknown figures can be cult. In religion whenpeople call a church they are referring to a sacred organizationhaving a highly structured or formalized dogma and hierarchy, but alsoallowing a bit of flexibility about membership requirements allowingyou to go to a church and leave church when you want to. Althoughsects are against church attempts to accommodate to secular society. Sects believe that they are protecting a true faith or belief. Sectstend to stay away from world events , and also they believe in astrong strict behavioral code and demand a commitment out of theirpeople. The differences between cults and sects are sometimes thesame. Many scholars do not make distinctions between the two. Cultsare different because they do not expect as much commitment. Manytimes cults do not expect couples to become apart. Cults do not lastas long as sects. Many times cults survive through a decade, and alsocults allow you to come and go as you want. Leaders of cults buildaround a charismatic leader who has a lifestyle dedicated to aspecific spirituality group that they know other people will follow. The word Mormonism began as a small cult then grew bigger until itbecame a sect and eventually into a church. All the new religionsfollowed the same thing by beginning small and getting bigger thanbecoming a church. Cults go back as far as we know of life, cults began to getbigger and be known throughout the world in the late 1960’s and early70’s as people were better educated and better understood how theywere formed and how they were run and people began to join. Duringthis time Youths and middle class people began to join cults becauseof the in thing to do and they felt more secure about themselves. Cults really started to fascinate people when Jimmy Jones cult beganin November of 1978 when all attention was focused on the masssuicide in Jonestown, a similar event happened in 1993 when federalagents engaged in a shoot out with cult leader David Koresh. Modern cults have many different practices and many different ways ofleadership. Some cults have a flexible functional leadership, likethe groups in the charismatic movement coming from the mainlandChristian religion, other cults have people who run and orchestratecult events, like Reverend Myung Moon leader of the unificationchurch. The reason people are attracted to modern cults because itputs emphasis on community and on direct experience with the divine. .ud23bb752ac59b2edb8cf31617d03bbf1 , .ud23bb752ac59b2edb8cf31617d03bbf1 .postImageUrl , .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text-area { min-height: 80px; position: relative; } .ud23bb752ac59b2edb8cf31617d03bbf1 , .ud23bb752ac59b2edb8cf31617d03bbf1:hover , .ud23bb752ac59b2edb8cf31617d03bbf1:visited , .ud23bb752ac59b2edb8cf31617d03bbf1:active { border:0!important; } .ud23bb752ac59b2edb8cf31617d03bbf1 .clearfix:after { content: ""; display: table; clear: both; } .ud23bb752ac59b2edb8cf31617d03bbf1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud23bb752ac59b2edb8cf31617d03bbf1:active , .ud23bb752ac59b2edb8cf31617d03bbf1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text-area { width: 100%; position: relative ; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud23bb752ac59b2edb8cf31617d03bbf1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud23bb752ac59b2edb8cf31617d03bbf1:hover .ctaButton { background-color: #34495E!important; } .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ud23bb752ac59b2edb8cf31617d03bbf1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud23bb752ac59b2edb8cf31617d03bbf1:after { content: ""; display: block; clear: both; } READ: Remembering an Event - My Patience Pays Off EssayIn cults participants often find a level of social support andacceptance that they do not find in a nuclear family. This makes andgenerates a sense of belonging to something profound and a feel ofbeing somebody. People who often join cults such as this, joinbecause they think they are getting something the world did not givethem. Several factors have been looked at to figure why people likeare modern youths join cults. Factors that were looked at were drugswar assignation of many unpopular presidents. Cults have beenquestioned about brainwashing people, and found it to be true. Cargo cults are usually neutralist and are in it for money. The word cargo refers to foreign goods possessed by Europeans. Cultmembers believe that goods belong to themselves and that , with thehelp of ancestral spirits, the goods can be returned to them throughmagic religious means. Brainwashing is the process of deliberately subjecting peopleto physical and psychological hardship in order to alter theirthoughts and attitudes, and actions. It also is a process of totallycleaning a mind of one set idea and replacing them by another thoughtor belief. This is called to indoctrinate cleaning a thought andputting a completely new thought in mind. Indoctrinating can takeplace without brainwashing. There are 2 aspects of brainwashing theyare confessions of past crimes or errors of the past and re-educationto new beliefs. Prisoners sometimes are made to confess by lack ofsleep and food and other forms of intense physical discomfort, alsoisolation from victims families and from familiar surroundings. Cult leaders show obedience, and humility and make other members givesocial pressure to the new member to make them join. And the lastthing they do is make mutual criticism and self criticism sessions,which make them have a generalized guilt feeling that all people haveacceptance of new ideas is again fostered by group pressure and theanticipated reward of freedom. People who have a better understanding of psychology andneuophysiology have made larger groups create extremely effectivebrainwashing programs. Their techniques however have been usedfor centuries as inquisition making people give excited confessionsfrom alleged heretics. Religions sometimes use these methods likescourging, rhythmic dancing and drumming and sometimes inducing atrance like state in which the individual is open to conversion. Inthe 20th centuries, most noticeably by the peoples temple of Guyana,whose membership committed mass suicide. Mystery Cults are usually in the ancient times whose membersbelieved that by means of the performance of particular secret ritualsthey would gain knowledge that people in the normal world would nothave and that would make a mystical union with the divine. Mysterycults make their members feel they are god and give them a feel ofimmortality that they cannot be destroyed. Many times in mysterycults, cult leaders feel they died and were brought back to be god orJesus. In today’s society, cults are one of the many unfortunateaspects endure in life. Leaders of Cults should be dealt with in amore serious matter. Cult leaders are con-artists and are people thatlike to control others. Cults should be controlled to protectinnocent citizens from being taken advantage of. BibliographyCDROM: Religious Cults. Grolier Electronic Publishing Inc.. 1993CDROM: Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Cargo Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Religious Cults. Grolier Electronic Publishing Inc.. 1993. CDROM :Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM :Contemporary Cults . Grolier Electronic Publishing Inc.. 1993. CDROM :Cargo Cults . Grolier Electronic Publishing Inc.. 1993.

Gathering Blue Essay Essay Essays

Gathering Blue Essay Essay Essays Gathering Blue Essay Essay Essay Gathering Blue Essay Essay Essay Kira is a miss with a distorted leg who lives in a more crude society where people who can non work. dice. She has been kept alive by her female parent. and when her female parent dies. Kira is brought before the Council of Guardians. Kira’s life is spared when she proves she can weave really good. and she is assigned to the undertaking of repairing up the robe worn by the vocalist whose lone occupation is to sing the narrative of human civilisation one time a twelvemonth. She meets Thomas. the male child whose responsibility is to carve the Singer’s staff. When happening out she needs to dye her ain yarn. Kira begins doing a trip to the hut of Annabella. an old adult female who teaches Kira dyeing. Annabella shows her the workss needed to do every colour. except for blue. : Kira easy learns that her life is less than idyllic. She hears shouting in her edifice. and she and Thomas discover another orphan miss whose ability is to sing and will finally replace the current Singer. The orphan miss is scolded and punished if she does non sing ; Kira befriends her but realizes she. Thomas. and the orphan miss do non hold every bit much freedom as idea. At the Ceremony. she sees the Singer ( whose robe she is repairing ) . She realizes that his pess are chained. and he is basically a captive. The deduction is that she and the others with gifts are besides captives. Kira is besides friends with a male child named Matt. He tells Kira of a small town he one time came across while lost in the forests. This small town had blue. When the twenty-four hours that the Singer sings his vocal comes. Matt is nowhere to be found. He finally returns with a unsighted adult male from the small town in a bluish shirt. The adult male. it turns out. is the male parent whom Kira tho ught was dead: Christopher. He now lives in a community made up of injured and handicapped people who help one another. Christopher has enemies on the council and is forced to return. Kira decides to remain in the small town to go on to repair the singer’s robe and assist better the society she lives in. Finally. shut to the terminal of the book Matt tells Kira about a male child with bluish eyes from the community her pa is from. He says he has bluish eyes and is non injured in any manner. He thinks Kira should acquire married with him. but Kira diminutions. That male child is subsequently revealed to be ‘Jonas’ from The Giver.a book besides by Lowry. Fictional characters: Kira – a immature miss with a distorted leg and gifted in weaving ; She is the supporter of the novel Vandara – an evil enemy of Kira’s ; she requests that Kira be sent to the field to decease Annabella – an aged adult female who teaches Kira about dyes Thomas – Kira’s friend. a immature adult male gifted in wood carvings Jo – a yearling miss gifted in singing Matt – a immature male child who helps Kira. Thomas. and ( subsequently ) Christopher Jamison – an older adult male. Kira’s patron and wise man from the Council of Guardians ; subsequently found to be the adult male who attempted to kill Christopher. Christopher – Kira’s male parent Katrina – Kira’s Mother Branch – Matt’s Canis familiaris

Asset Classes Essay Example | Topics and Well Written Essays - 500 words

Asset Classes - Essay Example Currently, Merrill Lynch handled investments in several asset class types. The company’s current fund holdings include Retail Holdrs Fund. The Fund’s trading symbol is ROHD. The fund falls under the Consumer Cyclical asset class category. Merrill Lynch also invests in Europe 2001 Holdrs Fund. The Fund’s trading symbol is EKH. The fund is categorized as a European Stock asset class. Another Merrill Lynch fund investment is the Telecom Holdrs Fund. The Fund’s trading symbol is TTH. The fund is categorized as Communications category asset class. Finally, the company entertains investment activities in the Software Holders Fund. The Fund’s trading symbol is SWH. The fund is placed under the Technology category asset class (biz.yahoo.com). Home Depot Inc. belongs to the Dow 30 companies. The company belongs to the stock investment asset class, a blue chip Class A asset class. People invest in the company’s stocks. In return, the investors hope to generate dividend income from their investments. If the company generates net profits, the investors will receive their expected dividends. On the other hand, if the company does not generate a net profit, the company will not be able to deliver the expected dividends to the eagerly waiting investors. The Dow Jones Industrial Average (DJIA) shows the average price of the United States stock exchange’s 30 blue chip Class A stocks. Home Depot Inc. is one of the Dow’s 30 blue chip stocks (Fredman, 1998). The company’s stock market price on October 23, 2012 is pegged at $61.75 per share in the stock market. The price dropped by 0.47 percent compared to its prior trading day’s share price. The company’s 3rd quarter financial statements show that the company was able to favorably generated $0.70 earnings per share figure. This means that all stockholders of Home Depot Inc. are forecasted to receive $ 0.70 for every share that they invested in the company. A

Choose one Essay Example | Topics and Well Written Essays - 500 words - 6

Choose one - Essay Example The motivating factor in my participation in campaign is the desire for change. Previously, there has been a low voter turnout in the United States probably due to ignorance on importance of voting. As a result, we have had poor policies on important aspects of our lives such as health and employment. When I heard that there is a leader with different policies on the same aspects, I felt the need to mobilize many people so that we could get the much-needed change. It was up to me to educate people on how viable this leader was and the need to vote for him. I expected that this leader would bring change. This was due to a critical revision of his policies in comparison to those of opponent candidates. He seemed to be able to effect change especially in the most important sectors of my life. I did not have any previous formal political training in the past. I did not worry to involve myself because of my age, culture and ignorance. In essence, I was quite young to figure out the weight of participating in politics. Ignorance played a part because I never saw the importance of voting or even participating in any political campaign. The only type of training I got was on the policies, which were clearly explained to us during the campaign meetings. The overall experience was exhilarating with me gaining more knowledge on how policies for campaigns were made. I was also able to use my gift as a leader and the overall result is that more people are now enlightened on policies put forward by some of their leaders. The challenges I faced were mainly cultural. I found it difficult to mobilize people who were not from my race and culture due to social barriers. The most important lesson I learnt was esprit de corps, meaning unity, more united people are usually stronger in all aspects (Woodward 90). Ignorance is also the mother of all problems. Resources, engagement and mobilization are some of the factors that establish whether or not people will

Penetration Testing Scope

Penetration Testing Scope The main objective of this document is to provide the readers a view on importance of Penetration test in network security and how it will overcome the network security issues and how organizations are determining their security weaknesses in their network infrastructures. With the help of this document, readers can obtain knowledge about advantages, strategies, types, tools and techniques of the penetration testing. Introduction: Penetration testing method is one of the oldest network security techniques for evaluating the securities of a network system. Penetration testing method used by Department of Defence in early 1970s to determine the security weaknesses in computer system and to initiate the development of programs to create more secure system. Using penetration testing, organization can fix their security weaknesses before they get unprotected. Many companies are using this method because penetration testing will provide proper security information systems and services to the organizations network systems. Organization can reduce risk in their network system using penetration testing tools and techniques. The main objective of the penetration testing is to evaluate the security weaknesses of the organizations network systems. Penetration testing has more secondary objectives and that will help the organization to identify their security incidents and also test the security awareness of the employees. Scope and Goals of the Penetration Testing: Identifying gaps in security: Organization can identify the gap of the system security and company can develop an action plan to reduce the threat with the help of penetration test. Help to create strong business case: A penetration test result document will help the manager to create a strong business case to produce the security message at the implementation stage. To discover new threats: Penetration testing measures will help the organization to find the new threats. To focus on internal security resources: A Penetration test and its security analysis allow the organization to focus internal security resources. To meet regulatory compliances: Organization can meet their regulatory compliances using penetration testing tools. To find weakest link: Penetration test and security audit will assist the firm to find the weakest link in their intricate structure and it will provide baseline security for all typical entities. Provide validation feedback: Penetration test deliver validation feedback to business entities and security framework that lead the organization to reduce the risk in the implementation. Phases of the Penetration Test: Discovery Planning Attack Reporting Additional Discovery Planning Phase: Scope of the test will be defined in planning phase. In this phase, testing team will get the approvals, documents and agreements like NDA (Non-Disclosure Agreement) and they will set the baseline for effective penetration test after that documents are signed. Penetration test team will get certain input from existing security plan, industry standards and best practices while defining their scope for the test. No real testing activity happens in the planning stage. Factor influencing the successful Penetration test: Time: Legal restriction: Discovery Phase: The real testing activity will start from this phase. In this stage, they used to identify the potential target using network scanning and to gather information using port scanning and other techniques. Vulnerability is the second part of this discovery phase. In this stage, application, operating system and services are equated against vulnerability database. Normally human testers use their own database or public database to find vulnerabilities manually. Compare with automated testing, manual testing is better way to identify the new vulnerabilities but this type of testing is time consuming unlike automated testing. This Phase can be further Characterized as: Footprinting Phase Canning and Enumeration Phase Vulnerability Analysis Phase Footprinting Phase: The process of footprinting is a completely non-disturbing activity executed to get information available about the target organization and its system using various resources, both technical and non-technical. This process includes probing the internet, querying various public repositories (Database, Domain registrar, Usenet groups and mailing list). In this phase, penetration tester will gather significant information and confidential data through internet without probing the target system. Penetration tester will conduct the social engineering attacks for that they will collect valuable information like IT setup details, e-mail address of the company, device configuration and username and password. In this phase, penetration tester tries to find various loopholes and try to explore data leakage about the target organization in shortest time period. Mostly procedure of this phase can be automated using customized script and small programs. Scanning and Enumeration: The scanning and enumeration phase includes lot of activity like identifying the live system, open / filtered ports found, service running on these ports, identifying the operating system details, network path discovery, mapping router / firewall rules, etc. Penetration tester must be careful while using the tools for these activities because they should not overwhelm the target systems with extreme traffic. Before going into live scenario, successive phase should be tested completely in a testing environment. Types of Port Scanner: Nmap SuperScan Hping Services should be fingerprinted either manually or using existing tools after successfully identifying the open ports. Penetration tester will provide exact name and version of the services which running on the target system and the underlying Operating system before including these in the final report. Also this will help to identifying and removing numerous false positive found later. Existing Fingerprint Tools: Xprobe2 Queso Nmap Amap Winfingerprint P0f Httprint Vulnerability Analysis: In this stage, penetration tester will try to identify possible vulnerabilities existing in each target system after identifying the target systems and collecting required details from the previous phase. During this stage penetration tester may use automated tools to find the vulnerabilities in the target systems. These tools have their own record containing of latest vulnerabilities and their details. In vulnerability analysis stage, penetration tester will test the systems by giving invalid inputs, random strings, etc. to check for any errors or unintended behaviour in the systems output. Penetration tester should not depend only on his experience because a successful penetration tester should be up to date with latest security related activities and join with security related mailing-lists, security blogs, advisories, etc. to keep him updated to the latest vulnerabilities. Types of Vulnerability Scanners: Nessus Shadow Security Scanner Retina ISS Scanner SARA GFI LANguard Attack Phase: Attack phase is a vital stage in penetration testing, the most challenging and interesting phase for the penetration tester. This Phase can be further Characterized as: Exploitation Phase Privilege Escalation Phase Exploitation Phase: In this phase, penetration tested will try to identify activities for the various vulnerabilities found in the previous stage. Penetration tester can get more resources from internets that provide proof-of-conception exploits for most of the vulnerabilities. In exploitation stage, all exploit should be tested thoroughly before going for a real implementation. If any vulnerabilities critical system not exploited then penetration tester should give sufficient documented proof-of-concepts about the impact of the vulnerability on the organizations business. Exploitation Frameworks: Metasploit Project Core Security Technologys Impact Immunitys CANVAS Instead of running exploitation, penetration tester need to use the full potential framework to reduce the time in writing custom exploits. Gaining Access Discovery Phase Rising Privilege System Surfing Install Add Test Software Enough data has been Gathered in the discovery phase to make an attempt to Access the target. If only user-level access was obtained in the last step, the tester will now seek to gain complete control of the system. The information gathering process begins again to identify mechanism to gain access to trusted system. Additional presentation testing software is installed to gain additional information and/or access. Attack Phase Step with Look back to Discovery Phase Privilege Escalation: In this stage, penetration tester will make further analysis to get more information that will help to getting administrative privileges. Before continuing further process, penetration tester should get the prior permission from the target organization. Penetration tester will maintain his all activity report because in the reporting stage that will be the proof for all the activities completed. Tester may install additional software for higher level of privilege. Reporting Phase: Reporting stage is the last phase in the penetration test methodology. Reporting phase will parlay occurred with other three stages or it will happen after attack phase. This reporting phase is very vital stage and this this report will cover both management and technical aspects, provide detailed information about all findings, figures with proper graphs. Penetration tester will provide suitable presentation of the vulnerabilities and its impact to the business of the target organization. Final document will be detailed and it will provide technical description of the vulnerabilities. Penetration tester should meet the client requirement in the documents also document should be detailed and that will show the ability of the successful penetration tester. Report Consist of: Executive Summary Detailed Findings Risk level of the Vulnerabilities found Business Impact Recommendations Conclusion Penetration Testing Strategy: External Testing Strategy: In this strategy, process made from outside the organizations system to refers attack on the organizations network border, this may be through Internet or Extranet. External testing strategy will start with clients publically accessible information. Naturally the External testing approach will executed with non-disclosure or fully disclosure environment. This test will target the organizations externally visible server or device like Domain Name Server (DNS), Firewall and E-mail server. Internal Testing Strategy: Internal testing approach executed from inside the organizations technology environment. The focuses of the internal testing strategy is to know what could occur if the network border were penetrated effectively or what an authorized user could do to penetrate specific information resources inside the organizations network. Both type of testing techniques are similar but the result of both tests will vary prominently. Blind Testing Strategy: Blind testing approach targets at pretending the activities and processes of a real hacker. In this approach, testing team will provide limited information about organizations systems configuration. The penetration testing team gather information about the target to conduct its penetration test using publically available information like company web-site, domain name registry, internet discussion board and USENET. This testing approach can provide lot of information about the organization but this method of testing is very time consuming. Double Blind Testing Strategy: This testing strategy is an extension of blind testing approach. In this testing approach, IT and security staff of the organization will not informed earlier and are blind to the strategic testing activities. Double blind testing strategy is a vital component of testing because it can test the organizations security monitoring and incident identification, escalating and response procedure. The main objective of this testing approach is only few people from the organization will aware of this testing activity. Once the objective of the test has been achieved then project manager will terminate the response procedure of the organization and testing procedures. Targeted Testing Strategy: Another name of this testing strategy is lights-turned-on approach. In this testing approach, both organizations IT staff and penetration testing team involve in this testing activities. In this test, there will be a clear understanding of testing actions and information about the target and network design. Targeted testing approach is very cost effective because this test mainly focused on technical setting or design of the network. This test can executed in less time and effort unlike blind test but this approach will not give clear picture of an organizations vulnerabilities and response capabilities. Types of Penetration testing There are many type of penetration test available to test the network security of an organization. But type of penetration test may depend upon the organizations needs to test their network. Black-box Testing: White-box Testing: DOS (Denial Of Service): This type of testing tries to identify the weaknesses on the system through exhausting the targets resources because it will stop responding to legal request. Denial of service testing can perform on both manually and automated tools. This test is classified into two types such as software exploits and flooding attacks. The level of this test depending upon the penetration tests information system and related resources. There are more formats in this test such as: Application Security Testing: Application security testing will protect the confidentiality and reliability of information using applications encryption and objective of this testing is to assess the control over the applications (Electronic commerce server, on-line financial applications, distributed applications and internet front ends to legacy systems) and its process flow. Components of Application Security Testing: Code Review: In this type of testing, analysing the code of the application because it should not contain the sensitive data. Authorization Testing: Authorization testing includes Analysing the system initiation and maintenance of the user sessions like Input validation of login fields, Cookies security and lockout testing. Functionality Testing: Functionality testing involves testing the functionality of the application such as input validation and transaction testing as presented to a user. War Dialling: Tools for Penetration Testing: Reconnaissance Tools: Nmap (Network Mapper): Network mapper (Nmap) is a powerful port scan tool and its a part of reconnaissance tools of penetration testing. Network mapper has ability to regulate the operating system of the target system. Network mapper maintains a database for the target computer to find its operating systems resospnse3. Network mapper is a permitted product for network security review. Network mapper was intended to quickly scan big network but it will work fine against single network. Network mapper is compatible with all major operating system like Windows, Linux and MAC operating system.2. Features of the Network mapper (Nmap) Flexible Nmap will support different advanced techniques for mapping out networks such as firewalls, IP filters and other obstacles. This tool also contains port scanners mechanism (TCP UDP), version detection, version detection, Prevailing Portable Easy Free Well documented Supported Acclaimed Popular http://www.computerworld.com/s/article/9087439/Five_free_pen_testing_tools http://nmap.org/ http://www.sans.org/reading_room/analysts_program/PenetrationTesting_June06.pdf https://buildsecurityin.us-cert.gov/bsi/articles/tools/penetration/657-BSI.html Nessus Nessus is a vulnerability assessment tool and its free domain software released by GPLS. This tool is intended to identify the security problem. Nessus helps the management people to rectify the security problem before exploitation. Client server technology is very powerful features of Nessus. Penetration tester can test from various point of the server because Different server technology placed in various place. It can control the entire server using multiple distributed clients or central client. This tool is very flexible for penetration tester because it can run on different operating system like MAC OS X and IBM/AIX but most of the server portion will run on UNIX. Features of the Nessus: Up-to-date security vulnerability Database Nessus tool will check the database regularly and Nessus can receive with the command Nessus-update-plugins. This tool will monitor all the plugins data. Remote and Local security Nessus has the ability to detect the remote faults of the host in a network and also it will remove local flaws and omitted areas. Scalable Nessus is very scalable because it can run on a computer with low memory. If we give more power to this tool then it can scan our system quickly. Plug-Ins Every security test will be written in NASL; also its printed as an exterior plugin. For updating the Nessus, it will not download binaries from internet and to understand the result of the Nessus report, every NASL can be read and modified. NASL (Nessus Attack Scripting Language) The Nessus security Scanner contain NASL, its a designed language to inscribe security test easily and quickly. NASL run in a controlled environment on top of a virtual device, this will make the Nessus a very secure scanner. Smart Service Recognition with Multiple Services Nessus tool helps to recognize the FTP server which running in an unidentified port. This is the first tool to hold this facility. If the host runs the similar services twice or more then Nessus can scan all of them. Full SSL Support and Non-Destructive This tool has the ability to scan SSL services like https, imaps, smtps and more. Nessus tool can integrate with PKI field environment. Nessus is the first scanning tool has this feature. Nessus tool will give more option to the tester to perform a regular non-destructive security audit. Packet Manipulation and Password Cracking Tools Exploitation Tools Metasploit Version Metasploit framework is both penetration testing system and a development platform for creating security tools and techniques. Metasploit framework comprises of tools, modules, libraries and user interfaces. Metasploit framework used to network security and network security professionals will use this framework to conduct penetration test, system administrators to verify the patch connection, to perform regression testing by product vendors, and security researcher world-wide. This tool offers valuable information and tools for penetration tester security researcher. Metasploit framework written in Ruby programming language and contains components written in C and assembler. The basic function of this tool is a Module launcher, allow the user to organize the exploit module and launch the module at target system. Metasploit is very user friendly to the penetration tester to conduct the test and it will give full network penetration testing capabilities. Metasploit is an open source framework and largest combined public databank of exploits. Security Forest exploitation Framework Limitations of Penetration Testing: Penetration testing will not identify all vulnerabilities because normally this test will carried out as Black Box exercises. Penetration test will not provide information about new vulnerabilities those weaknesses identified after the test. Penetration tester will not have sufficient information about the system. Compare with vulnerability assessments, penetration test is not the correct way to identify the weaknesses because vulnerability assessments can identify more issue than penetration testing using diagnostic review of all systems and all servers. Penetration test does not have that much time to evaluate and identify the vulnerabilities and penetration testing is a snapshot for an organization and its network security. Conclusion: Scope of the penetration testing should be increased. Time period of penetration testing is very limited. Time limit of penetration testing needs to be increased, then testing team can identify more issues and testing team can protect the network security of an organization. Further action needs to be taken against vulnerabilities that identified as a result of penetration test. Penetration Testing Definitions: Penetration test is a method to assess the organizations data security system in dynamic way. The information security system of an organization will be tested to identify any security issues. In other way, penetration test is a theoretical or paper based audit. What is Penetration Test? Penetration test is a sequence of actions to find and exploit security weaknesses of the systems. Penetration test naturally includes group of people financed by the organization and Department of Internal Audit or IT department to conduct the test. Penetration test team member attempts to accomplish vulnerabilities in the system security of the organization using tools and techniques of the penetration test. The goal of the testing tem is to find out security weaknesses under controlled circumstances to eliminate the vulnerabilities before unauthorised users can exploit them. Penetration testing is an authorised action to correct the hackers (unauthorised users) activities. Penetration test is a better way to find the security weaknesses that exist in a network or system. Penetration test result will increase the awareness of the management people and also it will assist them to take an important decision making processes. Management people can find their system security weaknesses conducting penetration test in their organization. Depending upon the organization penetration test will differ and time frame of the test will depend on the type of test. If the penetration test is conducted badly then this test have serious costs like system roaring and cramming. Organization needs to have dynamic consent on this test while conducting or performing.