Mans dark past Essay Example | Topics and Well Written Essays - 1000 words

Keeps an eye on dull past - Essay Example This paper investigates this writing by concentrating on three short stories to decide the hugeness of writing in lighting up on the shadowy plane of mankind. Great Men Are Hard To Find In â€Å"Good men are difficult to find† the creator at first depicts a repulsiveness story, yet at long last it turns into a strict story in which there is an assurance of how great and fiendishness are recognized. The story is seen through a grandmothers’ perspective, the lead character in the story. She speaks to the old age who are strict, and is tormented by the cutting edge world, and in this way, difficult to please in any capacity. Each individual around her seems, by all accounts, to be defective as she says that they need regard or in light of the fact that they are worn out on managing her exclusive requirements. Nonetheless, what the grandma doesn't understand is that her old making a decision about ways were additionally defective, for on the off chance that she quit choosin g not to move on and made her fully aware of life real factors she could have spared the entire family from the loner. Hence, the title of the story is the delegate of the grandmother’s affirmation of then changed society, and this is obvious when Red Sam’s spouse states; â€Å"It isn’t a spirit in this green universe of God’s that you can trust†¦ And I don’t forget about no one of that, not anyone, as she is taking a gander at her husband† (O’Connor 370). In this way, the story has more to only a family going for an excursion away from home, for it contains prefigures that insinuate the finish of the story. This is portrayed in the discussions of characters, particularly the grandma and children’s mother whom have been utilized as images of the old and the new to bring out exercises to the mankind (DiYanni, 322). This show how great and wickedness has kept on having a ceaseless fight through the eyes of O’Connor. O ily lake The second short story â€Å"Greasy Lake† is described by assault, passing, liquor and medications which are all qualities held by the awful young men in the story (Walker, 257). The fundamental character who is the creator starts the story by the portrayal and that of his companions as an awful character. This is portrayed in the manner they dress: â€Å"we wore destroyed calfskin coats, slumped around with toothpicks in our mouth, sniffed paste and ether and what someone guaranteed was cocaine† (Walker, 250). In this way, in as much as the storyteller has portrayed the oily lake to be a hazardous spot, it is the place they decided to go through their days and late evenings just to be named as terrible young men (Boyle, 130). Notwithstanding, things being what they are, this lake is by all accounts an image that is utilized to pass on the disintegration of ethics in the general public. This is on the grounds that as the storyteller says, the ebb and flow wate rs of the lake were not equivalent to before, which made the Indians who were the first occupants of the spot name it Wakan regarding the clearness of its waters. Thusly, this difference in waters from the hour of Indians as clear to dim is a certain enough guide to convey the debasement of the flow ethics of the cultural setting. The lake represents the wantonness in ethics, particularly the young culture. This is a delineation of how man can just think once again into his history to infer exercises. This is so in light of the fact that during the time the Native Americans lived there, they dealt with the

Library Cave at Dunhuang - Buddhist Scholarly Cache

Library Cave at Dunhuang - Buddhist Scholarly Cache At the point when the Library Cave, known as Cave 17 from the Mogao Cave Complex at Dunhuang, China, was opened in 1900, an expected 40,000 original copies, parchments, booklets and canvases on silk, hemp and paper were found truly stuffed into it. This fortune trove of works was gathered between the ninth and tenth hundreds of years AD, by Tang and Song administration Buddhist priests who cut the cavern and afterward filled it with antiquated and current original copies on themes going fromâ religion and reasoning, history and science, society melodies and move. Cavern of Manuscripts Cavern 17 is just one of ~500 human-made caverns called the Mogao Ku or Mogao Grottoes, which were dove into a loess bluff roughly 25 kilometers (15 miles) southeast of the town of Dunhuang in Gansu region of northeastern China. Dunhuang has a desert spring (around Crescent Lake) and it was a significant social and strict intersection on the renowned Silk Road. The Mogao Cave complex is one of five cavern sanctuary buildings in the Dunhuang area. These caverns were unearthed and kept up by Buddhist priests until around a thousand years agoâ when they were fixed and covered up until rediscovery in 1900. The strict and philosophical subjects of the original copies remember works for Taoism, Buddhism, Nestorianism, and Judaism (in any event one of the compositions is in Hebrew). A considerable lot of the writings are sacred writings, yet they likewise spread governmental issues, economy, philology, military issues and craftsmanship, written in a few dialects prevailed by Chinese and Tibetan. Dating the Dunhuang Manuscripts From engravings, we realize that the first administrator in the cavern was a Chinese priest called Hongbian, the pioneer of the Buddhist people group at Dunhuang. After his demise in 862, the cavern was blessed as a Buddhist holy place total with a sculpture of Hongbian, and a few original copies after that may have been left as contributions. Researchers additionally recommend that maybe as different caverns were purged and reused, the flood stockpiling may have wound up in Cave 17. Chinese recorded reports regularly have colophons, acquaintances with the data in the original copy that incorporate the date they were composed, or printed proof of that date. The latest of the dated original copies from Cave 17 was written in 1002. Researchers accept the cavern was fixed in the blink of an eye a short time later. Together, the original copies date between the Western Jin administration (AD 265-316) toward the Northern Song line (AD 960-1127) and, if the historical backdrop of the cavern is right, were likely gathered between the ninth and tenth hundreds of years AD. Paper and Ink An ongoing report (Helman-Wazny and Van Schaik) took a gander at the procedures of Tibetan paper-production in proof on a determination of original copies from the Stein Collection in the British Library, compositions gathered from Cave 17 by the Hungarian-British excavator Aurel Stein in the mid twentieth century. The essential kind of paper announced by Helman-Wazny and Van Schaik were cloth papers made out of ramie (Boehmeria sp) and hemp (Cannabis sp), with minor increments of jute (Corchorus sp) andâ paper mulberry ( Broussonetia sp). Six compositions were made completely ofâ Thymelaeaceae (​Daphne or Edgeworthia sp); a few were made principally from paper mulberry. An investigation of inks and paper-production by Richardin and associates was directed on two Chinese original copies in the Pelliot assortments in the National Library of France. These were gathered from Cave 17 in the mid twentieth century by French researcher Paul Pelliot.â Inks utilized in the Chinese original copies incorporate reds made of a blend of hematite and red and yellow ochres; red paint on the wall paintings in other Mogao caverns are made of ochre, cinnabar, manufactured vermilion, red lead and natural red. Dark inks are made basically of carbon, with an expansion of ochre, calcium carbonate, quartz, and kaolinite. Wood distinguished from the papers in the Pelliot assortments incorporate salt cedar (Tamaricaceae). Introductory Discovery and Recent Research Cavern 17 at Mogao was found in 1900 by a Taoist minister named Wang Yuanlu. Aurel Stein visited the collapses 1907-1908, taking an assortment of original copies and works of art on paper, silk, and ramie, just as a couple of divider artworks. French sinologist Paul Pelliot, American Langdon Warner, Russian Sergei Oldenburg and numerous different pioneers and researchers visited Dunhuang and wandered off with different relics, which would now be able to be discovered spread in exhibition halls around the globe. The Dunhuang Academy was set up in China during the 1980s, to gather and safeguard the compositions; the International Dunhuang Project was shaped in 1994 to unite the global researchers to work cooperatively on the distant. Late examinations concerning ecological issues, for example, the impact of encompassing air quality on the original copies and the proceeding with store of sand from the encompassing area into the Mogao caverns have recognized dangers to Library Cave, and the others in the Mogao framework (see Wang). Sources This article is a piece of the About.com manual for the Archeology of Buddhism, Ancient Writing, and the Dictionary of Archeology. Helman-Wazny An, and Van Schaik S. 2013. Observers for Tibetan craftsmanship: uniting paper investigation, palaeography and codicology in the assessment of the soonest Tibetan original copies. Archaeometry 55(4):707-741. Jianjun Q, Ning H, Guangrong D, and Weimin Z. 2001. The job and importance of the Gobi Desert asphalt in controlling sand development on the precipice top close to the Dunhuang Magao Grottoes. Diary of Arid Environments 48(3):357-371. Richardin P, Cuisance F, Buisson N, Asensi-Amoros V, and Lavier C. 2010. AMS radiocarbon dating and logical assessment of high authentic worth original copies: Application to two Chinese compositions from Dunhuang. Diary of Cultural Heritage 11(4):398-403. Shichang M. 1995. Buddhist Cave-Temples and the Cao Family at Mogao Ku, Dunhuang. World Archeology 27(2):303-317. Wang W, Ma X, Ma Y, Mao L, Wu F, Ma X, A L, and Feng H. 2010. Occasional elements of airborne parasites in various caverns of the Mogao Grottoes, Dunhuang, China. Worldwide Biodeterioration Biodegradation 64(6):461-466. Wang W, Ma Y, Ma X, Wu F, Ma X, A L, and Feng H. 2010. Regular varieties of airborne microbes in the Mogao Grottoes, Dunhuang, China. Worldwide Biodeterioration Biodegradation 64(4):309-315.

Global Branding

Global Branding Global Branding Home›Marketing Posts›Global Branding Marketing PostsThe term brand is used to connote a specific approach, symbol or sign that is unique to a particular product or service. In light of this, a brand is an identification tool that is in marketing in a bid to identify a certain product or service in the marketplace.  This helps in the easier recognition of products from companies in a bid to curtail competition. In most cases, branding in the corporate world has been directed to the selection of colors as a brand. For example, the beverage company Coca Cola is widely attributed to its red and white brand colors. This amicably alienates it from competition from other beverage companies since its clients easily are acquainted with their products.According to Randall (2000 p.2) branding is essentially the process whereby business enterprises and companies embark on a path to innovatively shield themselves from competition in the market by incorporating their brand an d consumer insight in their products. For example, coming up with colors and logos that geared towards helping their clientele base to differentiate original and counterfeits and also their competitors’ products and services.In the spirit of globalization, the world has turned itself to a global village thus the business sector has extensively widened to cover global markets. In this regard, the term global branding was fronted.Randall (2000 p.121) further asserts that global branding is the systematic change by corporate market players to ostensibly incorporate themselves to the foreign markets for competition. Global branding, therefore deals with the effective application of the brand symbol to all products across the globe for easier identification by the customers. For example, the Coca Cola Company extensively uses global branding to capture its niche market across the globe. This means that their customers can easily identify their products regardless of their products.Howe ver, international brands should not be confused with global brands. International brands are only recognized in several nations unlike global brands that have penetrated the global market and are universally distributed. This implies that global brands are found in every nation state across the world. In this regard, the positioning of a brand in the global arena is geared towards the realization of broader market base and also maximization of profits. All in all, the global branding is hindered by various factors including language barriers, different import export regulation across nations and also political and economic stability of target market geographies.Global branding (Cato 2001 p.13) is divided into two mega categories to effectively bring out the meaning. They include global societal persuasion branding and global commercial persuasion branding. In global societal persuasion branding the presence of powerful beliefs systems represented by recognizable names is primarily intended to provoke emotional responses thus providing motivational commitment and action. This helps in the construction of brand loyalty.On the other hand, global commercial persuasion branding is a process that is aimed at provoking emotional responses in a bid to realize the motivation to sell products and services for commercial gains.Ways in which Global branding is hampered by language differencesUniversalityGregory and Wiechmann (2002 p.37) argues that language is predominantly the worse barrier for global branding. This is because of the dynamic characteristic of language. In light of this, language as an essential tool for brand marketing serves an integral role in the realization of business goal. For example, although English is a widely used language across almost all demographics, it is a hindrance to global branding since it is not entirely used in all regions. It is for this reason that it derails the success of global marketing.Reduced niche market and profitsGlobal branding as an effective marketing tool is largely hampered by language differences culminating in low turnovers. This implies that lack of understanding of language used in global brands triggers competition from local brands. In light of this, consumers turn to products and services that they effectively comprehend leaving out global products since they are unable to understand the language used thus reducing the profit margins of global brands in the competitive markets.  For example, an American automobile called ‘Nova’ has had troubles with marketing in Mexico because ‘no va’ means ‘doesn’t go’ in Spanish. This explains the ways in which global branding is hampered by language differences. Language differences give amicable room for proliferation of distortion of the intended message. For example, the intended message by the brand is wrongly interpreted by the consumers.CarrierLanguage (Munch 2001 p.150) is used as key determinant of a persons’ way of life, be liefs and traditions. In light of this, the incorporation of language helps in global branding. However, it can also play a significant role in hindering global branding. This implies that the clientele base only associates themselves with a product or service that uses their language. For instance, using the hip-hop music language that is vulgar helps a business meet its goal. In light of this, the language is either instrumental or detrimental to the success of the business company. Language hampers global branding in the event that the language used is decoded differently across the market scoop. For example, a certain English word might be perceived differently by consumers. This implies that the usage of language in global branding should be decisive not to alienate clientele base. In this regard, the language hampers global branding as it segregates the clientele.This means that the clientele base reduces massively as a result of language barrier and differences in meaning. Ho wever, this hindrance serves as a wake-up call for global brand managers to effectively come up with universally acceptable language connotations aimed at not only profit maximization but also consumer numbers increment. Moreover, lack of understanding reduces brand loyalty among the consumers who in response turn to other complimentary products and services. This implies that they turn to other products that are similar in use. For example, consumers turning to other soft drinks at the expense of the multinational Coca Cola Company. The loyalty shift impacts negatively on the company’s turnovers.PortrayalLanguage use in global marketing serves as an analytical tool for the company. This implies that language used by the various companies in the global arena effectively furnish the clientele with vital information about the multinationals. For example, language use segregates consumers across economic lines. Use of language filled with heavy vocabulary alienates consumers. This im plies that consumers assume the selective exposure and retention modes of behavior.In light of this, consumers of products position themselves to the products they easily understand and brands they are confident with in relation to language.Communication technology The rise and rise of information communication technology arguably changed the language platform for the better. This implies that the use of communication technology tools such as social networking sites is leading to not only language inconsistency but also digital divide. For example, global branding has resulted to communication technology tools such as Facebook to advertize their products and in the process acquiring new language that does not conform to the needs of all niche market. In light of this, the incorporation of such language in global branding may be vulnerable to other consumers as a result of digital divide. This implies that not all individuals are aware of such changes. For instance, selling a Nokia h andset with Facebook might not ringer sense to an old adult who neither uses Facebook nor uses handsets in the first place.ConclusionAs stated above, language is a critical ingredient in the design and final approach to branding. In this regard, the concerned parties such as brand managers should effectively realize the impacts both negative and positive on language in the formation of brands. This will amicably help in realizing the multinational’s goals, mission and vision. Moreover, the effective language use will have considerable impacts on the profit margins of the company and also play a significant role in either reducing or increasing their clientele numbers. For example, poor global branding negatively affects a company’s profits.In conclusion, it is only wise for global brand managers to try as much as possible to remain unique and specific in their overall objective of remaining at the top of the competitors. All in all, adherence to national laws by multinationals i s vital for success.

Global Branding

Global Branding Global Branding Home›Marketing Posts›Global Branding Marketing PostsThe term brand is used to connote a specific approach, symbol or sign that is unique to a particular product or service. In light of this, a brand is an identification tool that is in marketing in a bid to identify a certain product or service in the marketplace.  This helps in the easier recognition of products from companies in a bid to curtail competition. In most cases, branding in the corporate world has been directed to the selection of colors as a brand. For example, the beverage company Coca Cola is widely attributed to its red and white brand colors. This amicably alienates it from competition from other beverage companies since its clients easily are acquainted with their products.According to Randall (2000 p.2) branding is essentially the process whereby business enterprises and companies embark on a path to innovatively shield themselves from competition in the market by incorporating their brand an d consumer insight in their products. For example, coming up with colors and logos that geared towards helping their clientele base to differentiate original and counterfeits and also their competitors’ products and services.In the spirit of globalization, the world has turned itself to a global village thus the business sector has extensively widened to cover global markets. In this regard, the term global branding was fronted.Randall (2000 p.121) further asserts that global branding is the systematic change by corporate market players to ostensibly incorporate themselves to the foreign markets for competition. Global branding, therefore deals with the effective application of the brand symbol to all products across the globe for easier identification by the customers. For example, the Coca Cola Company extensively uses global branding to capture its niche market across the globe. This means that their customers can easily identify their products regardless of their products.Howe ver, international brands should not be confused with global brands. International brands are only recognized in several nations unlike global brands that have penetrated the global market and are universally distributed. This implies that global brands are found in every nation state across the world. In this regard, the positioning of a brand in the global arena is geared towards the realization of broader market base and also maximization of profits. All in all, the global branding is hindered by various factors including language barriers, different import export regulation across nations and also political and economic stability of target market geographies.Global branding (Cato 2001 p.13) is divided into two mega categories to effectively bring out the meaning. They include global societal persuasion branding and global commercial persuasion branding. In global societal persuasion branding the presence of powerful beliefs systems represented by recognizable names is primarily intended to provoke emotional responses thus providing motivational commitment and action. This helps in the construction of brand loyalty.On the other hand, global commercial persuasion branding is a process that is aimed at provoking emotional responses in a bid to realize the motivation to sell products and services for commercial gains.Ways in which Global branding is hampered by language differencesUniversalityGregory and Wiechmann (2002 p.37) argues that language is predominantly the worse barrier for global branding. This is because of the dynamic characteristic of language. In light of this, language as an essential tool for brand marketing serves an integral role in the realization of business goal. For example, although English is a widely used language across almost all demographics, it is a hindrance to global branding since it is not entirely used in all regions. It is for this reason that it derails the success of global marketing.Reduced niche market and profitsGlobal branding as an effective marketing tool is largely hampered by language differences culminating in low turnovers. This implies that lack of understanding of language used in global brands triggers competition from local brands. In light of this, consumers turn to products and services that they effectively comprehend leaving out global products since they are unable to understand the language used thus reducing the profit margins of global brands in the competitive markets.  For example, an American automobile called ‘Nova’ has had troubles with marketing in Mexico because ‘no va’ means ‘doesn’t go’ in Spanish. This explains the ways in which global branding is hampered by language differences. Language differences give amicable room for proliferation of distortion of the intended message. For example, the intended message by the brand is wrongly interpreted by the consumers.CarrierLanguage (Munch 2001 p.150) is used as key determinant of a persons’ way of life, be liefs and traditions. In light of this, the incorporation of language helps in global branding. However, it can also play a significant role in hindering global branding. This implies that the clientele base only associates themselves with a product or service that uses their language. For instance, using the hip-hop music language that is vulgar helps a business meet its goal. In light of this, the language is either instrumental or detrimental to the success of the business company. Language hampers global branding in the event that the language used is decoded differently across the market scoop. For example, a certain English word might be perceived differently by consumers. This implies that the usage of language in global branding should be decisive not to alienate clientele base. In this regard, the language hampers global branding as it segregates the clientele.This means that the clientele base reduces massively as a result of language barrier and differences in meaning. Ho wever, this hindrance serves as a wake-up call for global brand managers to effectively come up with universally acceptable language connotations aimed at not only profit maximization but also consumer numbers increment. Moreover, lack of understanding reduces brand loyalty among the consumers who in response turn to other complimentary products and services. This implies that they turn to other products that are similar in use. For example, consumers turning to other soft drinks at the expense of the multinational Coca Cola Company. The loyalty shift impacts negatively on the company’s turnovers.PortrayalLanguage use in global marketing serves as an analytical tool for the company. This implies that language used by the various companies in the global arena effectively furnish the clientele with vital information about the multinationals. For example, language use segregates consumers across economic lines. Use of language filled with heavy vocabulary alienates consumers. This im plies that consumers assume the selective exposure and retention modes of behavior.In light of this, consumers of products position themselves to the products they easily understand and brands they are confident with in relation to language.Communication technology The rise and rise of information communication technology arguably changed the language platform for the better. This implies that the use of communication technology tools such as social networking sites is leading to not only language inconsistency but also digital divide. For example, global branding has resulted to communication technology tools such as Facebook to advertize their products and in the process acquiring new language that does not conform to the needs of all niche market. In light of this, the incorporation of such language in global branding may be vulnerable to other consumers as a result of digital divide. This implies that not all individuals are aware of such changes. For instance, selling a Nokia h andset with Facebook might not ringer sense to an old adult who neither uses Facebook nor uses handsets in the first place.ConclusionAs stated above, language is a critical ingredient in the design and final approach to branding. In this regard, the concerned parties such as brand managers should effectively realize the impacts both negative and positive on language in the formation of brands. This will amicably help in realizing the multinational’s goals, mission and vision. Moreover, the effective language use will have considerable impacts on the profit margins of the company and also play a significant role in either reducing or increasing their clientele numbers. For example, poor global branding negatively affects a company’s profits.In conclusion, it is only wise for global brand managers to try as much as possible to remain unique and specific in their overall objective of remaining at the top of the competitors. All in all, adherence to national laws by multinationals i s vital for success.