Sustainable Management and Marketing for Economic - myassignmenthelp

Question: Discuss about theSustainable Management and Marketing for Planet Economic. Answer: Introduction CSL is a global company that helps in the delivery of biotherapies which are innovative in nature. The biotherapies of CSL are life-saving and enable people to combat with medical conditions which are life-threatening and help them live a meaningful life. The employee base of CSL is from different countries across the globe like Australia, United Kingdom, Germany and Switzerland. The organisation has the presence in 30 countries and has more than 17,000 employees and organisation structure is flexible. The organisation has completed 100 years of excellent service delivery by focusing on research and innovation in products as well as business processes (Csl.com.au 2017). The Research and Development of CSL in Australia focus on developing new products with therapeutic effects and on the improvement of the existing products.CSL developed technology to provide plasma and plasma-derived products to many companies in Australia and across the globe. The organisation is headquartered in Mel bourne, Australia. An organisation should focus on the Triple Bottom Line of People, Profit and Planet Economic, environmental and social are the three pillars of sustainability (Brundiers and Wiek 2013). CSL adopts a holistic approach towards sustainability by focusing on all its stakeholders. The major competitors of CSL are Life Therapeutics, Peptech and Pharmasynth (Csl.com.au 2017). Figure: Organisational division of CSL (Source: Csl.com.au 2017) Discussion Planning Vision, Mission and Values of CSL Mission statement The mission statement of CSL is to provide best services and therapies. CSL does extensive research to support the services in replicating the commitment to the users who use these products. Vision CSL focuses on quality, affordability and safety of medicines and while doing so, the organisation focuses to reduce the harmful impacts on the environment as a sustainability measure. A culture of mutual trust and respect is fostered among employees of CSL and employees are treated fairly. Values CSL delivers patients focus services to meet the promises of the patents. CSL always strives to be committed towards the patients. Innovation is another value to provide solutions to the patients. Integrity in the workplace is the unique perspective in CSL that facilitate the collaboration that makes them stronger. The superior performance of the CSL helps to achieve the results that make them proud. Goal setting Practices and Major Plans of CSL Plans of CSL are strategic, tactical and operational. Plans of CSL are strategic, tactical and operational. Fair competition is in the marketplace and competitive pricing strategies can be adopted by an organisation to ensure marketing efforts are aligned with sustainability (Armstrong et al. 2015) Practices which are misleading for customers and corrupt practices should be avoided in marketing activities(Borland and Lindgreen 2013).CSL adopts similar approaches in strategic planning. Training related to local laws and regulations is provided to employees in a robust manner, internal policies and procedures like CSLs CRBP, Anti - Bribery and Anti - Corruption and Securities Dealing ensure fair competition at a marketplace. Pricing CSL ensures to price the medicines competitively and fairly so that patients are benefitted. CSL publishes annual corporate responsibility reports that provide information about the public policy of the organisation.CSL also focuses on the responsible marketing of medicines. Approach to planning in CSL is innovative. The human resource strategy of CSL is also in alignment with its sustainability efforts. The R D division of CSL which focuses on future research and innovation is the core of sustainability. How Sustainability is incorporated into Key decisions of CSL Environment Epstein and Buhovac (2014), an organisation should the corporate social, environmental, and economic impacts of an organisation can contribute towards sustainability. In CSL, the environmental concerns are reflected in operational activities. The process of manufacturing, transportation and packaging of medicines leads to generation of waste and greenhouse gas which are reduced by CSL Engagement of Stakeholders The sustainability efforts of CSL is clearly reflected in the process by which CSL engages its stakeholders like plasma donors, patients, research partners, employees, customers, suppliers, license partners, health partners, media, shareholders and consumers. A biennial survey is used by which employees of CSL are allowed to express their opinions, perception studies are undertaken by different health professionals of CSL, customer surveys, meetings and visit to the major suppliers are conducted by CSL. Roadshows and forums are conducted by CSL to engage stakeholders. Quality In CSL, the safety of plasma donors is ensured and products undergo critical surveillance by the safety and quality team. A product lifecycle approach is adopted in CSL to establish systems of quality and the culture and systems of quality are maintained by the people or employees of CSL. The high-quality products in CSL are developed with the help of support from R D team. Health and safety CSL organizes meditation sessions and lectures on topics related to health and sporting events and teams are sponsored by CSL. The system for health and safety management in CSL is in alignment with the standards of occupational safety and health which are recognized at a local and global level like Australian standard, AS / NZS 4801: 2001 and British Standard, OHSAS 18001: 2007. A sustainable and safe culture is practised in the manufacturing sites and at a workplace. Accounting Practices in CSL and Support for communities According to Bebbington, Unerman and O'Dwyer (2014), accounting practices of an organisation should contribute towards sustainability. CSL creates value for stakeholders by creating long-term value for them which is revealed in their accounting practices.CSL supports communities across the globe by access to medicines, promoting excellence in science and conducts disaster relief CSL supports patients by improving access to medicines and improves quality of life, supports bio-medical communities by fostering medical research and also supports local communities in time of emergency Human Resources Management of CSL HR related competitive Strategy of CSL The human resource management strategy in CSL focuses on creating a positive work culture. The balance between work and life is encouraged in CSL and the organisation focuses on integrating safety, collaboration, diversity, health and well-being in the work culture. The organisation ensures that the employees are trained well to serve the patients. The skilled employees of CSL contribute towards high organisational performance. HR finds right people In this era of globalization, effective strategies should be built to recruit and retain a talented workforce (Crane and Matten 2016).CSL finds right people by its recruitment and selection process of a talented pool of manager, research partners and employees from different countries. HR finds the right employees for the organisation as they use external recruitment policies. External recruitment policies help the organisation to recruit the employees from external sources like job portals, social media and campus recruitment. It helps to recruit skilled and experienced employees. Development of Effective Workforce in CSL Clear performance and goals In CSL, the team leaders convey the organisational goals and objectives to the employees and employees should do accordingly. Clear performance is needed within a team with effective communication that goes parallel. As stated by Northouse (2015), aligning responsibilities within a team can develop the workforce. Learning and Development Learning and Development are promoted in CSL among employees of all levels and this ensures that employees of CSL can focus on individual career goals while contributing substantially to the performance of CSL. Career opportunity is an additional feature for the employees. Reward and Recognition Performance measures included in the annual work plan of all employees of CSL help in the performance reviews of the employees of the organisation. Performance-related remuneration increases with seniority, the values of jobs are evaluated through a system of job evaluation and rewards are provided to employees for their exceptional work performance and the loyalty of employees of CSL are recognized by the managers of the organisation. Maintenance of Effective workforce Talent management process in CSL According to Armstrong and Taylor (2014), the employees of an organisation can get the opportunity to develop cultural, leadership and business skills through an international assignment. CSL follows similar approaches in human resource management. The training and developmental needs of employees of CSL are identified through structured discussions and this developmental planning helps in retention and development of the staffs of CSL. Effective culture and communication In the workplace, diversity is important and maintaining suitable work culture smoothes the workplace communication. CSL uses the horizontal structure and communication flows maintain the workplace culture. High potential employees are acknowledged in a global forum and an annual global talent review process is organized by leaders of CSL. The employees of CSL get the opportunity to develop cultural, leadership and business skills through an international assignment. Sustainable Practices in HRM Anti-discrimination In a workplace, it is needed to ensure that no discrimination should be entertained. HR of CSL is strictly doing the anti-discrimination regulation and they give similar preference to all the employees irrespective of race, age, sex and ethnic background. Diversity Management Diversity in forms of age, gender, sexual orientation, culture and ethnicity should be fostered by the work-culture of an organisation (Beardwell and Thompson 2014). Sustainability practices of an organisation can create brand value for it (Golicic and Smith 2013).CSL follows similar strategies for diversity management. The annual reports of the organisation contain reports of progress towards diversity management Objectives to manage diversity are set and the business process of the organisation helps in the integration of a diverse workforce. Leadership Effectiveness of Leadership The leadership practices of an organisation contribute towards organisational growth and high performance (Northouse 2015).The leaders of CSL have set the CSL Code of Responsible Business Practice which is the code of conduct to manage the human resource in the organisation. The policies, programs and practices in CSL are implemented by the executive management team of manufacturing sites and business units of CSL. The health and safety at the workplace are ensured by the business unit leaders and site leaders of CSL. The manufacturing sites of CSL have dedicated Health, Safety Environment (HSE) managers. The business units of CSL have promotional review committees who ensure that information to public are provided in compliance with laws and are supported by facts Analyse leadership styles Leadership is a combination of art and science power (Nahavandi 2016).The leadership style in CSL is democratic and transformational leadership, emotional intelligence and flexibility are traits demonstrated by leaders of CSL and power tactics used are the reward, legitimate and expert. CSL is global organisation and CEO of CSL is Paul Perreault believes in effective communication. The leaders of the CSL need to possess outstanding communication and CSL provides training to learn the skills. The effectiveness of leadership is related to the motivation that the employees enjoy (Golicic and Smith 2013). However, team leadership within CSL facilities the team building that can bring out the organisational vision. Leadership characteristics and traits In CSL, leadership plays an important role in providing the enthusiasm to the employees. In CSL, most of the leaders follow the democratic and the leaders take the decisions of the employees before taking any decisions. Moreover, the leaders provide dominance in team to bring out the effective target. Leaders in CSL have conscientiousness in doing any work or taking any decisions. As opined by Nahavandi (2016), leaders in CSL have social boldness as the leaders use the strategies in supplying or researching the products that will benefit the environment. The leaders have compulsiveness and they are tough-minded. Sustainability in CSLs Leadership CSL operates in compliance with the laws of the countries of operation. The global compliance structure, Code of Responsible Business Practice (CRBP) and risk management system in CSL are monitored by the Board and Global Compliance Committee (GCC), Global Risk Leadership Team andRisk Management Committee (Csl.com.au 2017). In CSL, the leaders follow the sustainability leadership principles; leaders can understand the interconnection systems within the group with the related factors like processes and objects. Leaders within the CSL think globally and their thinking process goes towards the future. Most importantly, Gordon Naylor, President, Seqirus believes in protecting the nature with the people. Therefore, the actions were taken by CSL always protect the environments, nature and animals as well as the economy. Controlling the value chain and technology Conducting operation management Operations in CSL are an integrated value chain activity and R D teams are located in Japan, USA, Australia, Germany and Switzerland. The strategic partnerships with these countries and with academic institutions help in innovative research in plasma therapeutics, recombinant biotechnology and vaccines. It is ensured that safety and quality are maintained during the manufacturing and packaging of medicines. Clinical trials ensure proper testing of the medicines of CSL. The operational actives are supported by robust technology which supports research at the early stage in CSL. Managing supply chain According to Golicic and Smith (2013), creation the supply chain management of an organisation can contribute substantially towards sustainability. However, supply chain in biotechnology is not easy as it is related to keep the products stored in cool and dark places with comfortable temperature (Porter and Heppelmann 2014). The refrigeration process is important in the supply chain. CSL uses bio partners in supplying the products. Mostly, CSL uses intermodal transport system and it helps to deal with process, procurement and relations to the supply vehicles. Intermodal transport supply helps to use multiple modes of transport. An empty truck moves to the shipper with a container and then shipper loads the container with products with refrigeration. Then, the truck moves to another shipper. The supply chain is global and integrated into CSL with partners across the globe. Inbound and outbound logistics processes of CSL help in the delivery of life-saving machines at the right time. Technology Implementation The core capabilities and products of CSL are speciality products, breakthrough medicines, vaccines and IP, immunoglobulin and haemophilia. The value chain activities and R D help in the development of these core capabilities. The controlling of value chain and technology can help in the Life Cycle Management which ensures continuous improvement of products and the market development focuses on the development of new markets. Technology and a robust R D helps in the development of new products in an organisation(Porter and Heppelmann 2014).CSL develops products to treat diseases of patients that are life-threatening. CSL engages into partnership with innovative product candidates and technologies. Sustainability incorporates the management practices The marketing activities of an organisation should contribute substantially to sustainability (Golicic and Smith 2013).The product launches in CSL are benefitted by the experience of the organisation related to commercialization in the niche market. R D governance and decision-making process of CSL helps in the attainment of strategic objectives. The Board of CSL, The Pharma Plan Committee (PPC) and the Strategic Leadership Group (SLG) governs the strategic decisions, allocation of resources, Portfolio decisions and prioritization. The R D projects of CSL are reviewed, monitored and guided by the cross-functional committees which have representatives from CSL sites (csl.com.au 2017). Conclusion It can be concluded that CSL already focuses on sustainability, has a robust value chain and good human resource strategy for its employees who are core resources of the organisation. However, it can be recommended that future strategies adopted by CSL should focus on the development of new markets for the current product line. CSL has manufacturing facilities in developed countries but the organisation should consider expanding its market in Asian countries and in the Middle East and Russia. The Asian countries are rapidly developing and have the immense opportunity for Research and Development. CSL should also focus on innovation and extend its product line and add more products to increase product width. This research and innovation will help to cure more life-threatening diseases. CSL should hire workforce and build a distribution strategy in these countries.In the human resource strategy of CSL, it is noticed during previous analysis that pays structure and rewards are often hig her for senior employees. CSL should focus on reducing pay gaps between juniors and seniors, pay should be strictly based on merit and performance. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Bebbington, J., Unerman, J. and O'Dwyer, B. eds., 2014.Sustainability accounting and accountability. Routledge. Borland, H. and Lindgreen, A., 2013. Sustainability, epistemology, ecocentric business, and marketing strategy: Ideology, reality, and vision.Journal of Business Ethics,117(1), pp.173-187. Brundiers, K. and Wiek, A., 2013. Do we teach what we preach? An international comparison of problem-and project-based learning courses in sustainability.Sustainability,5(4), pp.1725-1746. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press Csl.com.au. 2017.CSL. Available at: https://www.csl.com.au [Accessed on 16 Oct. 2017].. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers... Golicic, S.L. and Smith, C.D., 2013. A meta?analysis of environmentally sustainable supply chain management practices and firm performance.Journal of supply chain management,49(2), pp.78-95 Gupta, S. and Kumar, V., 2013. Sustainability as corporate culture of a brand for superior performance.Journal of World Business,48(3), pp.311-320. McDonagh, P. and Prothero, A., 2014. Sustainability marketing research: Past, present and future.Journal of Marketing Management,30(11-12), pp.1186-1219. Nahavandi, A., 2016.The Art and Science of Leadership -Global Edition. Pearson Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88.

There are many types of cults in the world, cults Essay Example For Students

There are many types of cults in the world, cults Essay areeverywhere but you just do not see them. Every person in the worldhas been in contact with them in one way or another in many cases youcannot see them. The closest cult we know of is on Rice Lake calledthe Moonies led by Reverend Myung, where I have currently visited. Cults can be involved in churches and even are earliest religions arecalled cults. Cults are not the strongest groups sects are thestrongest group. When you join a sect you cannot get out of them but acult you can leave without having any problem or commitment. Sectswill not let you out because many times its illegal and they areafraid that you will say something to the public. Cults sometimes areillegal to. We will write a custom essay on There are many types of cults in the world, cults specifically for you for only $16.38 $13.9/page Order now Religious cults are in every town and village there is nodefinition of a cult that is accepted by sociologists and psychologistor religion many types of activities will take cult like structures,an example would be any popular trend like physical exercise this iscalled the physical fitness cult. Famous athletes are a big figurewhen it comes to cults, many times Movie stars, professional athleteswill endorse a product and a trend will start, making it turn into acult. Also people who generate beliefs of something like flyingsaucer, aliens or any unknown figures can be cult. In religion whenpeople call a church they are referring to a sacred organizationhaving a highly structured or formalized dogma and hierarchy, but alsoallowing a bit of flexibility about membership requirements allowingyou to go to a church and leave church when you want to. Althoughsects are against church attempts to accommodate to secular society. Sects believe that they are protecting a true faith or belief. Sectstend to stay away from world events , and also they believe in astrong strict behavioral code and demand a commitment out of theirpeople. The differences between cults and sects are sometimes thesame. Many scholars do not make distinctions between the two. Cultsare different because they do not expect as much commitment. Manytimes cults do not expect couples to become apart. Cults do not lastas long as sects. Many times cults survive through a decade, and alsocults allow you to come and go as you want. Leaders of cults buildaround a charismatic leader who has a lifestyle dedicated to aspecific spirituality group that they know other people will follow. The word Mormonism began as a small cult then grew bigger until itbecame a sect and eventually into a church. All the new religionsfollowed the same thing by beginning small and getting bigger thanbecoming a church. Cults go back as far as we know of life, cults began to getbigger and be known throughout the world in the late 1960’s and early70’s as people were better educated and better understood how theywere formed and how they were run and people began to join. Duringthis time Youths and middle class people began to join cults becauseof the in thing to do and they felt more secure about themselves. Cults really started to fascinate people when Jimmy Jones cult beganin November of 1978 when all attention was focused on the masssuicide in Jonestown, a similar event happened in 1993 when federalagents engaged in a shoot out with cult leader David Koresh. Modern cults have many different practices and many different ways ofleadership. Some cults have a flexible functional leadership, likethe groups in the charismatic movement coming from the mainlandChristian religion, other cults have people who run and orchestratecult events, like Reverend Myung Moon leader of the unificationchurch. The reason people are attracted to modern cults because itputs emphasis on community and on direct experience with the divine. .ud23bb752ac59b2edb8cf31617d03bbf1 , .ud23bb752ac59b2edb8cf31617d03bbf1 .postImageUrl , .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text-area { min-height: 80px; position: relative; } .ud23bb752ac59b2edb8cf31617d03bbf1 , .ud23bb752ac59b2edb8cf31617d03bbf1:hover , .ud23bb752ac59b2edb8cf31617d03bbf1:visited , .ud23bb752ac59b2edb8cf31617d03bbf1:active { border:0!important; } .ud23bb752ac59b2edb8cf31617d03bbf1 .clearfix:after { content: ""; display: table; clear: both; } .ud23bb752ac59b2edb8cf31617d03bbf1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud23bb752ac59b2edb8cf31617d03bbf1:active , .ud23bb752ac59b2edb8cf31617d03bbf1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text-area { width: 100%; position: relative ; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud23bb752ac59b2edb8cf31617d03bbf1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud23bb752ac59b2edb8cf31617d03bbf1:hover .ctaButton { background-color: #34495E!important; } .ud23bb752ac59b2edb8cf31617d03bbf1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud23bb752ac59b2edb8cf31617d03bbf1 .ud23bb752ac59b2edb8cf31617d03bbf1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud23bb752ac59b2edb8cf31617d03bbf1:after { content: ""; display: block; clear: both; } READ: Remembering an Event - My Patience Pays Off EssayIn cults participants often find a level of social support andacceptance that they do not find in a nuclear family. This makes andgenerates a sense of belonging to something profound and a feel ofbeing somebody. People who often join cults such as this, joinbecause they think they are getting something the world did not givethem. Several factors have been looked at to figure why people likeare modern youths join cults. Factors that were looked at were drugswar assignation of many unpopular presidents. Cults have beenquestioned about brainwashing people, and found it to be true. Cargo cults are usually neutralist and are in it for money. The word cargo refers to foreign goods possessed by Europeans. Cultmembers believe that goods belong to themselves and that , with thehelp of ancestral spirits, the goods can be returned to them throughmagic religious means. Brainwashing is the process of deliberately subjecting peopleto physical and psychological hardship in order to alter theirthoughts and attitudes, and actions. It also is a process of totallycleaning a mind of one set idea and replacing them by another thoughtor belief. This is called to indoctrinate cleaning a thought andputting a completely new thought in mind. Indoctrinating can takeplace without brainwashing. There are 2 aspects of brainwashing theyare confessions of past crimes or errors of the past and re-educationto new beliefs. Prisoners sometimes are made to confess by lack ofsleep and food and other forms of intense physical discomfort, alsoisolation from victims families and from familiar surroundings. Cult leaders show obedience, and humility and make other members givesocial pressure to the new member to make them join. And the lastthing they do is make mutual criticism and self criticism sessions,which make them have a generalized guilt feeling that all people haveacceptance of new ideas is again fostered by group pressure and theanticipated reward of freedom. People who have a better understanding of psychology andneuophysiology have made larger groups create extremely effectivebrainwashing programs. Their techniques however have been usedfor centuries as inquisition making people give excited confessionsfrom alleged heretics. Religions sometimes use these methods likescourging, rhythmic dancing and drumming and sometimes inducing atrance like state in which the individual is open to conversion. Inthe 20th centuries, most noticeably by the peoples temple of Guyana,whose membership committed mass suicide. Mystery Cults are usually in the ancient times whose membersbelieved that by means of the performance of particular secret ritualsthey would gain knowledge that people in the normal world would nothave and that would make a mystical union with the divine. Mysterycults make their members feel they are god and give them a feel ofimmortality that they cannot be destroyed. Many times in mysterycults, cult leaders feel they died and were brought back to be god orJesus. In today’s society, cults are one of the many unfortunateaspects endure in life. Leaders of Cults should be dealt with in amore serious matter. Cult leaders are con-artists and are people thatlike to control others. Cults should be controlled to protectinnocent citizens from being taken advantage of. BibliographyCDROM: Religious Cults. Grolier Electronic Publishing Inc.. 1993CDROM: Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Cargo Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM: Religious Cults. Grolier Electronic Publishing Inc.. 1993. CDROM :Contemporary Cults. Grolier Electronic Publishing Inc.. 1993. CDROM :Contemporary Cults . Grolier Electronic Publishing Inc.. 1993. CDROM :Cargo Cults . Grolier Electronic Publishing Inc.. 1993.

Gathering Blue Essay Essay Essays

Gathering Blue Essay Essay Essays Gathering Blue Essay Essay Essay Gathering Blue Essay Essay Essay Kira is a miss with a distorted leg who lives in a more crude society where people who can non work. dice. She has been kept alive by her female parent. and when her female parent dies. Kira is brought before the Council of Guardians. Kira’s life is spared when she proves she can weave really good. and she is assigned to the undertaking of repairing up the robe worn by the vocalist whose lone occupation is to sing the narrative of human civilisation one time a twelvemonth. She meets Thomas. the male child whose responsibility is to carve the Singer’s staff. When happening out she needs to dye her ain yarn. Kira begins doing a trip to the hut of Annabella. an old adult female who teaches Kira dyeing. Annabella shows her the workss needed to do every colour. except for blue. : Kira easy learns that her life is less than idyllic. She hears shouting in her edifice. and she and Thomas discover another orphan miss whose ability is to sing and will finally replace the current Singer. The orphan miss is scolded and punished if she does non sing ; Kira befriends her but realizes she. Thomas. and the orphan miss do non hold every bit much freedom as idea. At the Ceremony. she sees the Singer ( whose robe she is repairing ) . She realizes that his pess are chained. and he is basically a captive. The deduction is that she and the others with gifts are besides captives. Kira is besides friends with a male child named Matt. He tells Kira of a small town he one time came across while lost in the forests. This small town had blue. When the twenty-four hours that the Singer sings his vocal comes. Matt is nowhere to be found. He finally returns with a unsighted adult male from the small town in a bluish shirt. The adult male. it turns out. is the male parent whom Kira tho ught was dead: Christopher. He now lives in a community made up of injured and handicapped people who help one another. Christopher has enemies on the council and is forced to return. Kira decides to remain in the small town to go on to repair the singer’s robe and assist better the society she lives in. Finally. shut to the terminal of the book Matt tells Kira about a male child with bluish eyes from the community her pa is from. He says he has bluish eyes and is non injured in any manner. He thinks Kira should acquire married with him. but Kira diminutions. That male child is subsequently revealed to be ‘Jonas’ from The Giver.a book besides by Lowry. Fictional characters: Kira – a immature miss with a distorted leg and gifted in weaving ; She is the supporter of the novel Vandara – an evil enemy of Kira’s ; she requests that Kira be sent to the field to decease Annabella – an aged adult female who teaches Kira about dyes Thomas – Kira’s friend. a immature adult male gifted in wood carvings Jo – a yearling miss gifted in singing Matt – a immature male child who helps Kira. Thomas. and ( subsequently ) Christopher Jamison – an older adult male. Kira’s patron and wise man from the Council of Guardians ; subsequently found to be the adult male who attempted to kill Christopher. Christopher – Kira’s male parent Katrina – Kira’s Mother Branch – Matt’s Canis familiaris

Asset Classes Essay Example | Topics and Well Written Essays - 500 words

Asset Classes - Essay Example Currently, Merrill Lynch handled investments in several asset class types. The company’s current fund holdings include Retail Holdrs Fund. The Fund’s trading symbol is ROHD. The fund falls under the Consumer Cyclical asset class category. Merrill Lynch also invests in Europe 2001 Holdrs Fund. The Fund’s trading symbol is EKH. The fund is categorized as a European Stock asset class. Another Merrill Lynch fund investment is the Telecom Holdrs Fund. The Fund’s trading symbol is TTH. The fund is categorized as Communications category asset class. Finally, the company entertains investment activities in the Software Holders Fund. The Fund’s trading symbol is SWH. The fund is placed under the Technology category asset class (biz.yahoo.com). Home Depot Inc. belongs to the Dow 30 companies. The company belongs to the stock investment asset class, a blue chip Class A asset class. People invest in the company’s stocks. In return, the investors hope to generate dividend income from their investments. If the company generates net profits, the investors will receive their expected dividends. On the other hand, if the company does not generate a net profit, the company will not be able to deliver the expected dividends to the eagerly waiting investors. The Dow Jones Industrial Average (DJIA) shows the average price of the United States stock exchange’s 30 blue chip Class A stocks. Home Depot Inc. is one of the Dow’s 30 blue chip stocks (Fredman, 1998). The company’s stock market price on October 23, 2012 is pegged at $61.75 per share in the stock market. The price dropped by 0.47 percent compared to its prior trading day’s share price. The company’s 3rd quarter financial statements show that the company was able to favorably generated $0.70 earnings per share figure. This means that all stockholders of Home Depot Inc. are forecasted to receive $ 0.70 for every share that they invested in the company. A

Choose one Essay Example | Topics and Well Written Essays - 500 words - 6

Choose one - Essay Example The motivating factor in my participation in campaign is the desire for change. Previously, there has been a low voter turnout in the United States probably due to ignorance on importance of voting. As a result, we have had poor policies on important aspects of our lives such as health and employment. When I heard that there is a leader with different policies on the same aspects, I felt the need to mobilize many people so that we could get the much-needed change. It was up to me to educate people on how viable this leader was and the need to vote for him. I expected that this leader would bring change. This was due to a critical revision of his policies in comparison to those of opponent candidates. He seemed to be able to effect change especially in the most important sectors of my life. I did not have any previous formal political training in the past. I did not worry to involve myself because of my age, culture and ignorance. In essence, I was quite young to figure out the weight of participating in politics. Ignorance played a part because I never saw the importance of voting or even participating in any political campaign. The only type of training I got was on the policies, which were clearly explained to us during the campaign meetings. The overall experience was exhilarating with me gaining more knowledge on how policies for campaigns were made. I was also able to use my gift as a leader and the overall result is that more people are now enlightened on policies put forward by some of their leaders. The challenges I faced were mainly cultural. I found it difficult to mobilize people who were not from my race and culture due to social barriers. The most important lesson I learnt was esprit de corps, meaning unity, more united people are usually stronger in all aspects (Woodward 90). Ignorance is also the mother of all problems. Resources, engagement and mobilization are some of the factors that establish whether or not people will

Penetration Testing Scope

Penetration Testing Scope The main objective of this document is to provide the readers a view on importance of Penetration test in network security and how it will overcome the network security issues and how organizations are determining their security weaknesses in their network infrastructures. With the help of this document, readers can obtain knowledge about advantages, strategies, types, tools and techniques of the penetration testing. Introduction: Penetration testing method is one of the oldest network security techniques for evaluating the securities of a network system. Penetration testing method used by Department of Defence in early 1970s to determine the security weaknesses in computer system and to initiate the development of programs to create more secure system. Using penetration testing, organization can fix their security weaknesses before they get unprotected. Many companies are using this method because penetration testing will provide proper security information systems and services to the organizations network systems. Organization can reduce risk in their network system using penetration testing tools and techniques. The main objective of the penetration testing is to evaluate the security weaknesses of the organizations network systems. Penetration testing has more secondary objectives and that will help the organization to identify their security incidents and also test the security awareness of the employees. Scope and Goals of the Penetration Testing: Identifying gaps in security: Organization can identify the gap of the system security and company can develop an action plan to reduce the threat with the help of penetration test. Help to create strong business case: A penetration test result document will help the manager to create a strong business case to produce the security message at the implementation stage. To discover new threats: Penetration testing measures will help the organization to find the new threats. To focus on internal security resources: A Penetration test and its security analysis allow the organization to focus internal security resources. To meet regulatory compliances: Organization can meet their regulatory compliances using penetration testing tools. To find weakest link: Penetration test and security audit will assist the firm to find the weakest link in their intricate structure and it will provide baseline security for all typical entities. Provide validation feedback: Penetration test deliver validation feedback to business entities and security framework that lead the organization to reduce the risk in the implementation. Phases of the Penetration Test: Discovery Planning Attack Reporting Additional Discovery Planning Phase: Scope of the test will be defined in planning phase. In this phase, testing team will get the approvals, documents and agreements like NDA (Non-Disclosure Agreement) and they will set the baseline for effective penetration test after that documents are signed. Penetration test team will get certain input from existing security plan, industry standards and best practices while defining their scope for the test. No real testing activity happens in the planning stage. Factor influencing the successful Penetration test: Time: Legal restriction: Discovery Phase: The real testing activity will start from this phase. In this stage, they used to identify the potential target using network scanning and to gather information using port scanning and other techniques. Vulnerability is the second part of this discovery phase. In this stage, application, operating system and services are equated against vulnerability database. Normally human testers use their own database or public database to find vulnerabilities manually. Compare with automated testing, manual testing is better way to identify the new vulnerabilities but this type of testing is time consuming unlike automated testing. This Phase can be further Characterized as: Footprinting Phase Canning and Enumeration Phase Vulnerability Analysis Phase Footprinting Phase: The process of footprinting is a completely non-disturbing activity executed to get information available about the target organization and its system using various resources, both technical and non-technical. This process includes probing the internet, querying various public repositories (Database, Domain registrar, Usenet groups and mailing list). In this phase, penetration tester will gather significant information and confidential data through internet without probing the target system. Penetration tester will conduct the social engineering attacks for that they will collect valuable information like IT setup details, e-mail address of the company, device configuration and username and password. In this phase, penetration tester tries to find various loopholes and try to explore data leakage about the target organization in shortest time period. Mostly procedure of this phase can be automated using customized script and small programs. Scanning and Enumeration: The scanning and enumeration phase includes lot of activity like identifying the live system, open / filtered ports found, service running on these ports, identifying the operating system details, network path discovery, mapping router / firewall rules, etc. Penetration tester must be careful while using the tools for these activities because they should not overwhelm the target systems with extreme traffic. Before going into live scenario, successive phase should be tested completely in a testing environment. Types of Port Scanner: Nmap SuperScan Hping Services should be fingerprinted either manually or using existing tools after successfully identifying the open ports. Penetration tester will provide exact name and version of the services which running on the target system and the underlying Operating system before including these in the final report. Also this will help to identifying and removing numerous false positive found later. Existing Fingerprint Tools: Xprobe2 Queso Nmap Amap Winfingerprint P0f Httprint Vulnerability Analysis: In this stage, penetration tester will try to identify possible vulnerabilities existing in each target system after identifying the target systems and collecting required details from the previous phase. During this stage penetration tester may use automated tools to find the vulnerabilities in the target systems. These tools have their own record containing of latest vulnerabilities and their details. In vulnerability analysis stage, penetration tester will test the systems by giving invalid inputs, random strings, etc. to check for any errors or unintended behaviour in the systems output. Penetration tester should not depend only on his experience because a successful penetration tester should be up to date with latest security related activities and join with security related mailing-lists, security blogs, advisories, etc. to keep him updated to the latest vulnerabilities. Types of Vulnerability Scanners: Nessus Shadow Security Scanner Retina ISS Scanner SARA GFI LANguard Attack Phase: Attack phase is a vital stage in penetration testing, the most challenging and interesting phase for the penetration tester. This Phase can be further Characterized as: Exploitation Phase Privilege Escalation Phase Exploitation Phase: In this phase, penetration tested will try to identify activities for the various vulnerabilities found in the previous stage. Penetration tester can get more resources from internets that provide proof-of-conception exploits for most of the vulnerabilities. In exploitation stage, all exploit should be tested thoroughly before going for a real implementation. If any vulnerabilities critical system not exploited then penetration tester should give sufficient documented proof-of-concepts about the impact of the vulnerability on the organizations business. Exploitation Frameworks: Metasploit Project Core Security Technologys Impact Immunitys CANVAS Instead of running exploitation, penetration tester need to use the full potential framework to reduce the time in writing custom exploits. Gaining Access Discovery Phase Rising Privilege System Surfing Install Add Test Software Enough data has been Gathered in the discovery phase to make an attempt to Access the target. If only user-level access was obtained in the last step, the tester will now seek to gain complete control of the system. The information gathering process begins again to identify mechanism to gain access to trusted system. Additional presentation testing software is installed to gain additional information and/or access. Attack Phase Step with Look back to Discovery Phase Privilege Escalation: In this stage, penetration tester will make further analysis to get more information that will help to getting administrative privileges. Before continuing further process, penetration tester should get the prior permission from the target organization. Penetration tester will maintain his all activity report because in the reporting stage that will be the proof for all the activities completed. Tester may install additional software for higher level of privilege. Reporting Phase: Reporting stage is the last phase in the penetration test methodology. Reporting phase will parlay occurred with other three stages or it will happen after attack phase. This reporting phase is very vital stage and this this report will cover both management and technical aspects, provide detailed information about all findings, figures with proper graphs. Penetration tester will provide suitable presentation of the vulnerabilities and its impact to the business of the target organization. Final document will be detailed and it will provide technical description of the vulnerabilities. Penetration tester should meet the client requirement in the documents also document should be detailed and that will show the ability of the successful penetration tester. Report Consist of: Executive Summary Detailed Findings Risk level of the Vulnerabilities found Business Impact Recommendations Conclusion Penetration Testing Strategy: External Testing Strategy: In this strategy, process made from outside the organizations system to refers attack on the organizations network border, this may be through Internet or Extranet. External testing strategy will start with clients publically accessible information. Naturally the External testing approach will executed with non-disclosure or fully disclosure environment. This test will target the organizations externally visible server or device like Domain Name Server (DNS), Firewall and E-mail server. Internal Testing Strategy: Internal testing approach executed from inside the organizations technology environment. The focuses of the internal testing strategy is to know what could occur if the network border were penetrated effectively or what an authorized user could do to penetrate specific information resources inside the organizations network. Both type of testing techniques are similar but the result of both tests will vary prominently. Blind Testing Strategy: Blind testing approach targets at pretending the activities and processes of a real hacker. In this approach, testing team will provide limited information about organizations systems configuration. The penetration testing team gather information about the target to conduct its penetration test using publically available information like company web-site, domain name registry, internet discussion board and USENET. This testing approach can provide lot of information about the organization but this method of testing is very time consuming. Double Blind Testing Strategy: This testing strategy is an extension of blind testing approach. In this testing approach, IT and security staff of the organization will not informed earlier and are blind to the strategic testing activities. Double blind testing strategy is a vital component of testing because it can test the organizations security monitoring and incident identification, escalating and response procedure. The main objective of this testing approach is only few people from the organization will aware of this testing activity. Once the objective of the test has been achieved then project manager will terminate the response procedure of the organization and testing procedures. Targeted Testing Strategy: Another name of this testing strategy is lights-turned-on approach. In this testing approach, both organizations IT staff and penetration testing team involve in this testing activities. In this test, there will be a clear understanding of testing actions and information about the target and network design. Targeted testing approach is very cost effective because this test mainly focused on technical setting or design of the network. This test can executed in less time and effort unlike blind test but this approach will not give clear picture of an organizations vulnerabilities and response capabilities. Types of Penetration testing There are many type of penetration test available to test the network security of an organization. But type of penetration test may depend upon the organizations needs to test their network. Black-box Testing: White-box Testing: DOS (Denial Of Service): This type of testing tries to identify the weaknesses on the system through exhausting the targets resources because it will stop responding to legal request. Denial of service testing can perform on both manually and automated tools. This test is classified into two types such as software exploits and flooding attacks. The level of this test depending upon the penetration tests information system and related resources. There are more formats in this test such as: Application Security Testing: Application security testing will protect the confidentiality and reliability of information using applications encryption and objective of this testing is to assess the control over the applications (Electronic commerce server, on-line financial applications, distributed applications and internet front ends to legacy systems) and its process flow. Components of Application Security Testing: Code Review: In this type of testing, analysing the code of the application because it should not contain the sensitive data. Authorization Testing: Authorization testing includes Analysing the system initiation and maintenance of the user sessions like Input validation of login fields, Cookies security and lockout testing. Functionality Testing: Functionality testing involves testing the functionality of the application such as input validation and transaction testing as presented to a user. War Dialling: Tools for Penetration Testing: Reconnaissance Tools: Nmap (Network Mapper): Network mapper (Nmap) is a powerful port scan tool and its a part of reconnaissance tools of penetration testing. Network mapper has ability to regulate the operating system of the target system. Network mapper maintains a database for the target computer to find its operating systems resospnse3. Network mapper is a permitted product for network security review. Network mapper was intended to quickly scan big network but it will work fine against single network. Network mapper is compatible with all major operating system like Windows, Linux and MAC operating system.2. Features of the Network mapper (Nmap) Flexible Nmap will support different advanced techniques for mapping out networks such as firewalls, IP filters and other obstacles. This tool also contains port scanners mechanism (TCP UDP), version detection, version detection, Prevailing Portable Easy Free Well documented Supported Acclaimed Popular http://www.computerworld.com/s/article/9087439/Five_free_pen_testing_tools http://nmap.org/ http://www.sans.org/reading_room/analysts_program/PenetrationTesting_June06.pdf https://buildsecurityin.us-cert.gov/bsi/articles/tools/penetration/657-BSI.html Nessus Nessus is a vulnerability assessment tool and its free domain software released by GPLS. This tool is intended to identify the security problem. Nessus helps the management people to rectify the security problem before exploitation. Client server technology is very powerful features of Nessus. Penetration tester can test from various point of the server because Different server technology placed in various place. It can control the entire server using multiple distributed clients or central client. This tool is very flexible for penetration tester because it can run on different operating system like MAC OS X and IBM/AIX but most of the server portion will run on UNIX. Features of the Nessus: Up-to-date security vulnerability Database Nessus tool will check the database regularly and Nessus can receive with the command Nessus-update-plugins. This tool will monitor all the plugins data. Remote and Local security Nessus has the ability to detect the remote faults of the host in a network and also it will remove local flaws and omitted areas. Scalable Nessus is very scalable because it can run on a computer with low memory. If we give more power to this tool then it can scan our system quickly. Plug-Ins Every security test will be written in NASL; also its printed as an exterior plugin. For updating the Nessus, it will not download binaries from internet and to understand the result of the Nessus report, every NASL can be read and modified. NASL (Nessus Attack Scripting Language) The Nessus security Scanner contain NASL, its a designed language to inscribe security test easily and quickly. NASL run in a controlled environment on top of a virtual device, this will make the Nessus a very secure scanner. Smart Service Recognition with Multiple Services Nessus tool helps to recognize the FTP server which running in an unidentified port. This is the first tool to hold this facility. If the host runs the similar services twice or more then Nessus can scan all of them. Full SSL Support and Non-Destructive This tool has the ability to scan SSL services like https, imaps, smtps and more. Nessus tool can integrate with PKI field environment. Nessus is the first scanning tool has this feature. Nessus tool will give more option to the tester to perform a regular non-destructive security audit. Packet Manipulation and Password Cracking Tools Exploitation Tools Metasploit Version Metasploit framework is both penetration testing system and a development platform for creating security tools and techniques. Metasploit framework comprises of tools, modules, libraries and user interfaces. Metasploit framework used to network security and network security professionals will use this framework to conduct penetration test, system administrators to verify the patch connection, to perform regression testing by product vendors, and security researcher world-wide. This tool offers valuable information and tools for penetration tester security researcher. Metasploit framework written in Ruby programming language and contains components written in C and assembler. The basic function of this tool is a Module launcher, allow the user to organize the exploit module and launch the module at target system. Metasploit is very user friendly to the penetration tester to conduct the test and it will give full network penetration testing capabilities. Metasploit is an open source framework and largest combined public databank of exploits. Security Forest exploitation Framework Limitations of Penetration Testing: Penetration testing will not identify all vulnerabilities because normally this test will carried out as Black Box exercises. Penetration test will not provide information about new vulnerabilities those weaknesses identified after the test. Penetration tester will not have sufficient information about the system. Compare with vulnerability assessments, penetration test is not the correct way to identify the weaknesses because vulnerability assessments can identify more issue than penetration testing using diagnostic review of all systems and all servers. Penetration test does not have that much time to evaluate and identify the vulnerabilities and penetration testing is a snapshot for an organization and its network security. Conclusion: Scope of the penetration testing should be increased. Time period of penetration testing is very limited. Time limit of penetration testing needs to be increased, then testing team can identify more issues and testing team can protect the network security of an organization. Further action needs to be taken against vulnerabilities that identified as a result of penetration test. Penetration Testing Definitions: Penetration test is a method to assess the organizations data security system in dynamic way. The information security system of an organization will be tested to identify any security issues. In other way, penetration test is a theoretical or paper based audit. What is Penetration Test? Penetration test is a sequence of actions to find and exploit security weaknesses of the systems. Penetration test naturally includes group of people financed by the organization and Department of Internal Audit or IT department to conduct the test. Penetration test team member attempts to accomplish vulnerabilities in the system security of the organization using tools and techniques of the penetration test. The goal of the testing tem is to find out security weaknesses under controlled circumstances to eliminate the vulnerabilities before unauthorised users can exploit them. Penetration testing is an authorised action to correct the hackers (unauthorised users) activities. Penetration test is a better way to find the security weaknesses that exist in a network or system. Penetration test result will increase the awareness of the management people and also it will assist them to take an important decision making processes. Management people can find their system security weaknesses conducting penetration test in their organization. Depending upon the organization penetration test will differ and time frame of the test will depend on the type of test. If the penetration test is conducted badly then this test have serious costs like system roaring and cramming. Organization needs to have dynamic consent on this test while conducting or performing.

Living with Feng Shui :: essays research papers

â€Å"Your home is your sanctuary,† but, when entered, does the home create feelings of stress and chaos, instead of calming and providing refuge? No matter how much a person cleans, a home can still feel as if it is in constant disarray. The Chinese commonly remedy these complaints by using the art of feng shui. Simple placement of certain objects in mapped areas of a home can bring great respite to an otherwise chaotic environment. American society classifies feng shui as just another idea based on superstitions, for example, black cats and broken mirrors. Actually, feng shui, pronounced â€Å"fung shway,† is the ancient craft of interpreting and manipulating energy in the environment to create harmonious space by stimulating good chi’, or energy, and staunching the negative flow. Feng shui, meaning wind and water, was created based on the ancient Taoist metaphysical outlook on nature. The Taoist’s examined their surrounding environment and saw the unity in the different elements of the universe. By identifying the energy in the land around them, the Taoist’s were able to point out the areas that would protect, flourish, or ‘be at one’ with the earth. In the book, â€Å"Taoist Feng Shui†, Susan Levitt explains: â€Å"In nature they sensed ‘chi’ energy, the breath of life in all things. Taoist observation of nature concluded that curved, flowing lines slow chi’ and bring abundance. Harmonious chi moves in a curved, graceful line, as if following the natural course of a river. Sharp, straight lines bring ‘sha’ chi, or bad chi (2).†   Ã‚  Ã‚  Ã‚  Ã‚  The Taoists believe that all energy is aligned. This alliance, called Tao, is represented by the figure of the yin and yang. Customarily, the yin is dark, female, and welcoming; the yang is light, male, and aggressive. Yin and yang are believed to be connected to one another and always fluctuating, each complimenting the opposing other. Examples of this relationship can be seen everywhere: midnight and noon, mountains and valleys, hot and cold, sweet and sour. Without one, there is no other (Levitt 6).   Ã‚  Ã‚  Ã‚  Ã‚  In order to chart the chi in a certain area or home, a feng shui compass must be used. This compass, the ba-gua, is composed of eight trigrams, or lines stacked three high, arranged to create an octagonal center ring. The ba-gua map is divided into eight separate sections and the center, with each section representing a different life area. These areas are fame, wealth, family, knowledge, career, helpful people, children, relationships, and, in the center, health (The Ba-Gua, par.