Marketing Products Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Products - Assignment ExampleOn the other hand, the connection to a fault ensures that its crossing is of laid-back quality in order for other consumers to purchase its productions as opposed to those of the competitors. Therefore, the key product offered is beer. The product has been the key product for the company for a tour of years now. However, in order for the company to diversify the number of customers that it serves, it also includes other bever times in order to accommodate customers who might non be at ease with drinking beer. However, the company manufactures beer only while it outsources the other beverages. The major characteristic of beer is that it requires a large number of raw materials such as sugar and water. Water is one scarce commodity that is very pricey to the company since it is not readily available. In addition, the gross sales of beer are also characterized by seasonal changes. For instance, the sales are always at peak during end mont h, and low pick during mid-month. This is due to the fact that individuals endure to overspend when they have a lot money at their disposal. Beer is also a product that is not easy to market, this is because it is not every individual in the society who takes beer. The profit component that is associated with the product offered by BERVET is mainly entertainment. The company ensures that its customers are intumesce entertained by the drinks that they serve. The company mainly leavens entertainment to promote its products to the customers. Therefore, customers leave behind be mainly attracted to purchase the goods in search of entertainment. Therefore, entertainment is like an additional service that is offered to the consumers who purchase beer that is manufactured by BERVET. The service lead greatly aid in enhancing the product through attracting the number of persons that purchase beer for the company. This way, the company will be able to also attract customers who do not take beer. Thus, other beverages offered will also have obtained market through the service. The service will also help in creating appositive image for the product. This is because the company will be able to compete well with its competitors since customers will find services that are not available from the competitors. Therefore, when more customers are attracted, the companys sales will make up by a large amount (Wood,2003). Currently, BERVET Company has already developed more than 5 product lines. However, the company can still be able to expand its product line in order to emergence its sales of beer. This will be mainly through innovation. The company could come with new ideas of brewing diametrical types of beers. This way, it will be able to come up with different types of products. Expanding of the product line can be done in terms of gender, age and income earning range. This is where by, individuals of different age groups will be targeted differently from individual s of different age groups. In addition, persons earning different levels of income will be targeted differently. This will also be accomplished through innovation since the company could come up with expensive products that will be meant to specifically target people that earn high incomes. In terms of depth, the company could increase its product line by targeting a large number of persons to purchase its commodities (Wood,2003). In addition, it could also increase the depth of its customers by increasing the size of the market, and the amount of